Most of the avian-themed Privacy Sandbox proposals to date have been about ad targeting, but measurement will also be affected by the planned deprecation of third-party cookies in Chrome. Allyson Dietz, director of product marketing at Neustar, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss the measurement firm's PeLICAn proposal to the World Wide Web Consortium (W3C) and explain what differential privacy means for ad measurement.
A dry Super Bowl: Coca-Cola will join Pepsi in holding off on running advertisements during the Super Bowl LV, after a tough year for the beverage giant.
A big day in Washington: Today's US inauguration proceedings will have news outlets and advertisers preparing for potential brand safety risks, despite an uptick in interest from brands around the ceremony.
Automotive digital ad spending will grow by 21.4% in 2021 to $13.29 billion, slightly below its pre-pandemic peak.
Apple considers a paywall for podcasts: The company is rumored to be ramping up its podcast portfolio with a new paid platform—a move that will help defend Apple's top spot as a preferred podcast platform.
Travelers are feeling optimistic about 2021: Though sentiment varies by country. Still, across all countries, people feel better as the year progresses—by Q3, the majority said they were likely to travel.
eMarketer senior analyst Bill Fisher hosts principal analyst Karin von Abrams, senior analyst Paul Briggs, and research analyst at Insider Intelligence Man-Chung Cheung to discuss internet regulations worldwide: how Brexit will change UK internet rules, major EU antitrust cases, Canada's Consumer Privacy Protection Act (CPPA), why the Chinese government has turned its attention to homegrown tech giants, and more.