Following increased demand due to the pandemic, digital restaurant marketplace sales are on track to finish the year with $44.94 billion in sales, more than double the $20.08 billion in 2019.
Nike's digital sales grew 84% last quarter as many established brands prepare to accelerate their direct-to-consumer strategies in 2021.
Amazon sellers can no longer comment on product reviews, which could increase the risk of lost sales and reputation damage from negative reviews.
More than half of digital buyers in Canada shopped outside the country this year, according to our first forecast of cross-border ecommerce for multiple countries. Almost 12 million digital buyers in Canada made purchases on non-Canadian sites in 2020, equal to more than half of digital buyers in the country and over a third of the population.
eMarketer principal analyst Nicole Perrin and forecasting analyst at Insider Intelligence Eric Haggstrom discuss what they're paying attention to in 2021 and why: digital ad measurement, connected TV, and ecommerce channel advertising.
Ad fraud schemes like the one Oracle exposed will likely increase in the coming years, but that won’t dampen demand for CTV inventory.
Consumers in Japan are becoming more familiar with the American shopping day, but they're shopping at supermarkets rather than electronics stores.
Clothing and apparel retailers are continuing to see steep declines in 2020, with sales well below 2019 levels.