When asked about their priorities for the year in SEMRush’s “State of Content Marketing” report, the most popular answer, with 79% of marketers agreeing, was generating quality leads.
People rely on Facebook and Twitter for news, but they don't always trust it. As misinformation grows, so does advertiser wariness. We’ll likely see more ad pullback from social media in 2021.
Consumers flock to WhatsApp competitors: Downloads of Signal and Telegram skyrocketed in response to WhatsApp’s controversial privacy update, but it's unlikely to hurt the Facebook-owned messaging app’s market share.
Univision dives into the streaming market: Spanish-language broadcaster Univision will launch a free ad-supported streaming service this quarter, building on its YouTube presence to extend further into digital video.
In this Meet the Analyst Webinar, eMarketer’s principal analyst Jeremy Goldman discussed the shifts brands have made in customer experience throughout the pandemic, and what consumers will expect from brands in the long term as a result.
eMarketer principal analyst at Insider Intelligence Victoria Petrock discusses how to make marketing more accessible. She then talks about the most interesting takeaways from this year's Consumer Electronics Show (CES), how to make people feel more comfortable with facial recognition technology, and the significance of two driverless car developments.
Mobile gaming wins big in China. All digital gaming saw a boost during lockdowns, but mobile's accessibility and lack of additional hardware helped it grow faster than PC and console gaming in 2020.
Advertiser demand for video impressions has always outstripped supply, but supply has gotten a big boost as consumers started adopting streaming video viewing in larger numbers—especially on CTV devices—and more of those impressions have been made available programmatically.
Despite a challenging year for retail in 2020, we estimate that worldwide retail ecommerce sales posted a 27.6% growth rate for the year, with sales reaching well over $4 trillion. This represents a substantial uptick from our mid-pandemic assessment that global ecommerce would decelerate to 16.5% growth and demonstrates the remarkable extent to which consumers transitioned to ecommerce last year.