eMarketer principal analysts Mark Dolliver, Sara M. Watson, and Debra Aho Williamson, junior analyst Blake Droesch, and vice president of content studio at Insider Intelligence Paul Verna discuss whether the FTC will break up Facebook, a new Discovery+ streaming service, whether Facebook ads are reaching saturation, how customer service changed in 2020, the FTC wanting Big Tech to explain what they do with data, what most people dream about, and more.
Walmart will host a shoppable livestream on TikTok, aiming to replicate the success of sister company Douyin—but it will be a while before social commerce in the US catches up to China.
Facebook has long taken the lion’s share of UK social ad spending, but this may change as smaller platforms like Snapchat and TikTok quickly expand their ad offerings.
Ten states sued Google for allegedly monopolizing the digital ad market, a complaint long held by publishers and advertisers, but it could be years before anything comes out of it.
WarnerMedia has reached an agreement with Roku to distribute HBO Max on its platform ahead of its new film release strategy in a bid to boost subscribers.