US mobile ad spending will reach $96.07 billion this year, lower than our pre-pandemic estimate of $105.34 billion. eMarketer principal analyst at Insider Intelligence Yoram Wurmser joins host Nicole Perrin to discuss why despite this year's blip, mobile ad monetization is on a better trajectory than before, how advertisers will deal with the SKAdNetwork, and what the future holds for contextual in-app advertising.
Both reddit and Twitter announced third-party verification partnerships this week, the former of which provides information on ad reach and the latter on brand safety.
Uptake of 5G in Japan is still low, but the iPhone 12 may give the country a 5G boost.
Apple’s new requirements for developers to give details on data collection and utilization practices could add fuel to antitrust claims that this hurts competition because of standards that Apple itself may not need to abide by.
European pay TV operator Sky launched Amazon Prime Video on its platform this week, which will help keep customers within its ecosystem.
The tumultuous events of 2020—including the global pandemic, recession, and Black Lives Matter protests—have exposed deep flaws in US society and disillusioned many consumers, especially younger ones.
eMarketer forecasting analyst Eric Haggstrom and principal analysts at Insider Intelligence Andrew Lipsman and Nicole Perrin discuss the size and growth of ecommerce channel advertising, and where it is headed. They then talk about Sephora stores inside Kohl's, the future of the department store, and why Google is in a spat with the IAC.