eMarketer associate analyst at Insider Intelligence Blake Droesch discusses Facebook's latest earnings, new advertiser exclusion controls, and privacy battle with Apple. He then talks about a study analyzing last summer's Facebook ad boycott, what to make of the Oversight Board's first few rulings, and the key to success on Instagram.
Snapchat hits 265 million DAU: The platform saw a 22% year-over-year jump in daily active users in Q4, but it’s not so bright-eyed about Q1 because of a rocky January and upcoming iOS changes.
Pinterest’s commerce efforts pay off: The discovery platform reported strong growth in both user numbers and ad revenues for Q4, driven by its shopping ad offerings.
eMarketer was pleased to moderate a Tech-Talk Webinar featuring LiveRamp's Travis Clinger, senior vice president, addressability and ecosystem, and Konrad Gerszke, president of MediaMath, for this Tech-Talk Webinar. They laid out a clear roadmap to help you adapt your media plan for the evolving data privacy landscape.
Fast-casual restaurant chain Chipotle Mexican Grill is a pioneer in meme marketing, having incorporated memes into its social media strategies since mid-2018.
Magnite furthers its CTV plans: The company aims to become the largest independent connected TV (CTV) advertising platform through its Spot X acquisition.
Peloton’s strong holiday season: The at-home fitness company reported quarterly revenue growth at a 128%, but whether this growth can be sustained in a post-pandemic environment is unclear.
Inbox zero versus email advertising campaigns