eMarketer junior forecasting analyst Nazmul Islam and principal analyst Andrew Lipsman tell us the likelihood that your food delivery driver has eaten some of your meal. How are people using food delivery apps, and how can they make the unit economics work for everyone?
As the eurozone faces economic turmoil due to global trade tensions and the continuing threat of Brexit, France and Germany are faring slightly differently where ad spend is concerned. Per our estimates, total ad spending in France is growing at slightly higher rates than in Germany, which lurches closer to an economic recession.
US TV ad spending will drop almost 3% this year, and a 1.0% bump in 2020 from the presidential election and Summer Olympics will not stave off a long-term decline for ad spending on the biggest traditional channel. According to eMarketer’s latest US ad forecast, TV ad spending peaked in 2018 at $72.40 billion.
eMarketer junior forecasting analyst Nazmul Islam discusses the impact of stories on our ad revenue estimates for Snapchat and Instagram.
eMarketer junior analyst Blake Droesch, principal analyst Andrew Lipsman and junior forecasting analyst Nazmul Islam explain how Americans’ social media behaviors are changing, whether teens are more likely to use TikTok vs. Facebook, the impact of Tumblr’s “Group Chats” and the likely popularity of Twitter’s new “Topics” feature.
Though TikTok has become a craze among some younger Americans over the past year, recent headlines over a US government investigation into the platform’s Chinese parent company ByteDance regarding national security concerns have some marketers worrying.
In this Meet the Analyst Webinar, eMarketer principal analyst Nicole Perrin discussed how much these programmatic fees cost, explores (the lack of) programmatic transparency and dives into how advertisers are approaching the infrastructure underlying more than 80% of their display spending.
Advertisers’ reasons for working with Amazon haven’t changed much this year—it’s the leading digital retailer and one of the most-visited web properties in the US. The ecommerce giant has vast amounts of data to use to target ads, and it can do so down to the very bottom of the purchase funnel. It can also measure the results in a closed loop because it’s processing the transactions.
eMarketer senior forecasting analyst Oscar Orozco explains our latest projections for Pinterest’s ad business post-IPO.
eMarketer principal analysts Nicole Perrin and Andrew Lipsman explain how Amazon looks at advertising and how brands use the platform: What’s driving Amazon advertising, what are some blind spots, and are consumers still happy with the site’s ad experience? They also discuss the significance of a quality vs. personalized ad environment, Americans’ attitudes on Twitter’s recent political ads ban and whether we’re on the precipice of a retail jobs crisis.
US advertisers will spend almost $7 billion this year on connected TV ads. Connected TV is growing rapidly as advertisers look to target audiences watching long-form, premium digital content on their living room screens.
We spoke with Lone Thomsen, who was recently appointed global CMO of The Meatless Farm Co. The former head of media and communications at The Coca-Cola Co. discusses the brand's new partnership, its US market expansion and why plant-based diets are becoming so trendy.
eMarketer senior forecasting analyst Oscar Orozco discusses our US ad revenue numbers for Google and the new formats driving growth.
eMarketer principal analysts Nicole Perrin and Yory Wurmser join vice president of content studio Paul Verna to chat about whether the ad industry has a fundamental problem, a possible solution for the struggling newspaper business, marketing strategies of the latest video streaming platforms, how to make parts of your car invisible and more.
eMarketer senior analyst Jasmine Enberg joins principal analyst Nicole Perrin to discuss a Pew Research Center survey about Americans’ opinions about social media and the news, and whether people really consider Facebook a go-to source of information about current events.
A pioneer in smart card technology, France was the first country worldwide to introduce chip-and-PIN payment cards. Now, contactless cards are also widely available, but that has held back adoption of mobile payment alternatives.