WarnerMedia has reached an agreement with Roku to distribute HBO Max on its platform ahead of its new film release strategy in a bid to boost subscribers.
In China, an estimated 889.5 million people—97.3% of all internet users—will visit social networks at least monthly in 2020.
Most media buyers’ budgets will remain pliable in 2021, which will translate into a focus on flexible channels and strategies.
As Twitter expands its own site with new video capabilities, it’s sunsetting its livestreaming platform Periscope.
UK traditional media ad spending will fall by more than a quarter year over year (YoY) this year, and despite a recovery in 2021, it will continue losing share to digital.
The Trade Desk pulled in three new members for its single sign-on solution, most notably The Washington Post, its first major publisher.