Business Insider Intelligence's research director Dan Van Dyke discusses the impact of the coronavirus pandemic on the financial services industry, including key takeaways for banks, payment companies and fintech.
eMarketer principal analyst Jillian Ryan analyzes the impact of the coronavirus pandemic on event strategy for B2Bs. She discusses the edge that tech-savvy companies like Google and Adobe have over other sectors looking to pivot to virtual events, and even internal meetings. Watch now.
eMarketer principal analyst Andrew Lipsman joins host Nicole Perrin to discuss the branding efforts—or lack thereof—of this year's presidential contenders and what the strategies of direct-to-consumer (D2C) marketers can teach politicians. Which politico is most like Dollar Shave Club, and whose brand is most similar to Untuckit?
The wave of coronavirus (COVID-19)-related content has become a high-stakes test for social media platforms’ abilities to fight misinformation. False recommendations about how to avoid contracting the virus or what measures infected people should take to avoid spreading it have the potential to cause more sickness and death from a pandemic that has already taken thousands of lives worldwide.
Following protocols and updates suggested by the Centers for Disease Control and Prevention (CDC), most restaurants across the US are adjusting their services to offer takeout and delivery only—relying on services like Caviar, DoorDash and Seamless to help get meals to consumers at home.
eMarketer principal analyst Karin von Abrams and senior analyst Bill Fisher discuss Europe's response to the COVID-19 outbreak. How have governments reacted? Will this affect Brexit? They then talk about the UK's imminent digital tax, whether the Brits are ready for Disney+ and how not to do social media marketing.
eMarketer is pleased to moderate a Tech-Talk Webinar featuring Marc Vermut, vice president of marketing solutions at Neustar, and Mark Myers, senior vice president of customer success at iSpot.tv. They will share an innovative way to look at measurement to solve omnichannel marketing problems and more, inclusive of TV.
As the government continues to wrestle with the coronavirus pandemic, US consumers and news organizations have rediscovered one of the things that made social media so valuable: Democratizing information about a fast-moving global story brings to light important narratives that official sources may miss, ignore or suppress.
eMarketer senior analyst Jasmine Enberg analyzes the impact of the coronavirus pandemic on eMarketer's worldwide ad spending forecast. She considers supply chain disruptions, the effect of social distancing and the likelihood of a global recession or economic rebound.
As Adobe’s longest-reigning CMO, Ann Lewnes has led the software giant’s marketing efforts for more than a decade. She has seen data be used to quantify the impact of marketing and witnessed how marketing has changed from being operational to strategic. For Adobe, the push to revamp a marketing organization to leverage digital didn’t happen overnight.
The upsurge of self-checkout and unmanned stores like Amazon Go is freeing shoppers from one of the things they detest most—long checkout lines.
eMarketer principal analyst Nicole Perrin and vice president of content studio Paul Verna discuss the NBA suspending its season and YouTube monetizing COVID-19 videos. They then discuss the first retailer to use Amazon's "Just Walk Out" technology, if a lawsuit could derail Quibi's launch and Twitch partners with Comscore on measurement.
eBay’s US retail ecommerce sales are continuing to fall year over year as a result of lower marketing investment, changes to seller fees and new internet sales tax laws.
eMarketer and Business Insider Intelligence are coming together to create a new company. Here, we bring you our take on the pandemic's impact on several industries.
With Chile’s GDP growth slashed and retail losses estimated at more than $1.40 billion, none of its major industries—including the digital advertising industry—emerged unscathed by the crippling social unrest this past fall after Santiago Metro’s subway fare hike sparked mass protests about higher costs of living, privatization and widespread inequality.
Since launching in the US in 2017, social video app TikTok has exploded in popularity. But after nearly doubling its US user base last year, growth for the Chinese-owned app will slow in the coming years as competition heats up and concerns grow among marketers.