Digital and mobile gift cards are becoming more popular among younger consumers
Disney says AI could make QR-code shoppable marketing obsolete: At a TV advertising event, Disney and YouTube shared how AI has already changed their strategies.
BuzzFeed has created a commerce site for its lifestyle brand, Goodful, while Time has launched a platform for product recommendations and reviews. TikTok’s Pulse Premiere program offers publishers 50% of ad revenues and a brand safety guarantee.
While only a small portion of the market today, embedded channels will make up more than 30% of all insurance transactions by 2028, per EY. Insurers who don’t figure out now where they fit into the ecosystem—and how to implement the necessary technology—may lose digital-first customers and younger demographics to competitors who do.
Economic concerns, inflation, and subscription fatigue have all tempered consumer appetites for subscription offerings.
Amazon workers are frustrated: The retailer faces a driver lawsuit at the same time that corporate workers walked off their jobs. Those challenges could threaten the retailer’s reputation.
Chinese consumers’ lack of confidence is hurting China’s economic recovery: The country’s manufacturing, property, and services sectors all experienced slowdowns in May, raising the prospect of government intervention.
Google put ads in its Search Generative Experience. YouTube has a new unskippable 30-second ad spot. HBO Max relaunched as Max. And The Kroger Co. is paving the way with in-store retail media. Here are what updates from these companies and more mean for advertisers.
DoorDash hopes five weeks of promotions will be enough to convince customers to pony up for DashPass: The delivery platform is also highlighting the range of available merchants, from Taco Bell to Dick’s Sporting Goods, to drive signups.
Elon Musk’s embattled Neuralink gets FDA approval for human testing: Its track record creates an opportunity for competitors. Less-invasive methods will likely have more consumer appeal.
Tech leaders racing to develop AI technology are acknowledging its dangers and comparing them to pandemics and nuclear war.
The strike's impact on film: The WGA work halt could have an outsized long-term impact.
Two-thirds of Netflix password-sharers say they’ll get their own sub: Netflix’s password changes are unpopular, but they’ll still grow revenues.
Peacock throws its weight around in India: Despite not being as cash-rich as competing streamers, Peacock is finding ways to make an imprint.
There will be 90.0 million monthly users of augmented reality (AR) in the US this year, a figure that, despite decelerating growth, will cross the 100 million mark in 2025, according to our forecast. Virtual reality (VR) will hit 68.9 million users this year, though growth has also tapered off.
On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss exactly how much of the retail membership market Amazon Prime has gobbled up, whether Walmart+ is even competing with Amazon, and how valued benefits have shifted. Then, for "Pop-Up Rankings," we rank our top four creative recommendations for what retail memberships could offer members. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Blake Droesch.
‘Giant’ AI models are coming soon: Nvidia’s new supercomputer will put generative AI innovation pace on steroids. Ethics, safety, and jobs displacement concerns will escalate faster than expected.
Memorial Day air traffic surpassed prepandemic levels, setting the stage for a busy summer season: That’s one reason American Airlines raised its Q2 earnings outlook.
The industry’s growth toward chips and components necessary to drive AI applications could help drive the tech sector’s recovery.