Last October, we projected that Twitter’s 2023 ad revenues would reach $4.74 billion worldwide. Since Elon Musk’s takeover, we’ve cut our projection by nearly $2 billion, to just $2.98 billion, as the app grapples with brand safety issues, confusing policies, and broken technology.
Uncertainty looms over ad industry, producing a loss of 2,100 jobs in March: As AI advances and regulations toughen, agencies are caught in a difficult position.
India’s new influencer rules are an overcorrection but still a positive: Wellness influencers must disclose their qualifications under recommendations they give.
We expect Twitter’s worldwide ad revenues to plummet by 27.9% this year as advertisers continue to pull back spending.
While AI innovations have the potential to turn Big Tech upside down, it’s more likely we’ll see a race between existing champions over which suite of tools will become commonplace for marketers. Here are five charts showing the state of generative AI.
Amazon has begun charging for returns to some UPS Stores: The move comes on the heels of adding a “frequently returned” warning on some items.
Nearly half (49%) of US adults are interested in AI-powered online search capabilities, per Morning Consult. Other popular applications of AI technology include recipes, roadside assistance, smart assistants, and product design based on consumer trends.
Regardless of changes in the market, marketers will always have to build their first-party data around the buyer’s information and behavior. Complete and accurate data on prospects and customers is essential to making sound decisions about accounts that sales and marketing should target together.
Chipotle looks to reduce its environmental footprint: The retailer is the latest QSR chain to attempt to burnish its eco-friendly credentials.
Consumers keep trading down to private labels: Store brand dollar volume grew 10.3% in Q1, nearly twice national brands’ 5.6% growth rate.
Albertsons’ earnings beat expectations as debate over its acquisition by Kroger rages on: A wave of antitrust concerns from consumers, employees, suppliers, and government officials is putting the deal in doubt.
Apple’s MacBook mostly dodged holiday weakness a few quarters ago, but shipments fell 40.5% compared to the first three months of 2022. This trend could continue throughout the year.
Digital health companies are facing days of reckoning: Financial pressures are forcing bankruptcies, layoffs, and strategic pivots. It’s going to get worse before it gets better.
Investors see opportunities in VBC players: But they’ll have to play the long game to achieve financial success. VBC models don’t produce results overnight.
ChatGPT makes smart glasses even smarter, maybe: Innovative Eyewear’s new Lucyd app lets you talk to the AI chatbot through your eyeglasses, even while driving.
Hackers have stolen terabytes of data, source code, and BIOS software updaters that could be used to compromise millions of devices. The onus is on consumers to ramp up security.
‘Super Mario Bros.’ was a perfect storm for box office success: The adaptation of arguably the most recognizable video game character broke box office records.
Name a better pairing than Twitter and controversy: This time the site has incorrectly labeled NPR as “state-affiliated media.”
Retailers and the tech firms powering some of their RMNs are racing to give ad buyers access to more off-site inventory in formats ranging from CTV to digital out-of-home to in-store. But on-site has plenty of headroom left, as this new data from our forecast shows.