Cross-border ecommerce continues to rise in popularity among US consumers, even as growth in the number of buyers slows. In 2023, the US will rank second globally in total cross-border buyers, with 69.8 million, per our forecast. It will trail far behind China’s 280.0 million, but that’s because of relative population sizes.
Gen Zers will drive the growth of emerging payment methods, opening the door for providers to reach them through digital and mobile. But card-based payment methods are still relevant. To tap their rising spending power, providers must align their offerings with how Gen Z prefers to pay.
The US is in a housing recession: Home improvement, housewares, and furniture retailers like Lowe’s and Williams-Sonoma are feeling the impact of fewer people moving.
More than half (53%) of US TV advertisers say a lack of common metrics is a challenge to integrating linear and digital campaign data, according to Yahoo Advertising. Creating a holistic framework and navigating walled gardens’ data-sharing rules are hurdles for about 40% of TV advertisers each.
ChatGPT makes up information. When it comes to assessing brand strength, these so-called “hallucinations” can be a tool for evaluating what brand associations really are. And those same hallucinations can be fed back into ChatGPT to generate customer profiles, marketing copy, and even new products. Here’s how.
They launched a notch feature alongside the bank’s new private client credit card
Panera Brands looks to follow Cava Group in filing for an IPO: The restaurant chain appointed José Alberto Dueñas as its new chief executive as it prepares to go public. (This article was written with the assistance of ChatGPT.)
Big Tech players are missing out on smart home healthcare: Remote patient monitoring devices are driving growth in the smart home healthcare market, but there are many other opportunities for Big Tech devices in the market.
Healthcare marketers, check your mobile ad budgets: Online health consumers are using mobile devices to search for health information. Yet, healthcare marketers are lagging on mobile ad spending.
Consumers aren’t impressed with digital patient access tools: New and recurring business is on the line for healthcare providers who don’t pivot.
Beyond having to pay the largest GDPR fine, Facebook risks discontinuing its services in the EU, where it has 255 million users.
The memory chipmaker’s products getting blocked in China is another escalation that stifles innovation and competition.
AI is becoming a labor issue: Media workers from CNET reporters to Hollywood writers are making use of AI a major point of negotiation.
Esports’ uncertain future: As viewership declines and major investors exit, companies are forced to cut costs.
On today's episode, in our "Retail Me This, Retail Me That" segment, we invent a new sport called the "National Retailers League," where we look at how retailers stack up against each other across different areas. Then, we examine the battle between the top 15 retailers for online dollars and hand out some awards based on fulfillment experience, the best mobile app, and internet innovation. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and analyst Blake Droesch.
Brands can take a page from lululemon athletica’s playbook and hold a dupe swap to show consumers what they’ve been missing or use social media to give a behind-the-scenes look at how a product is made. Other strategies include leaning into secondhand and adding less expensive alternatives.
Dick’s Sporting Goods continues to outpace the sporting goods market: The retailer’s sales grew 5.3% in Q1, while its net income rose 16.9%.
Apple about to cash in as ChatGPT tops App Store chart: With a 30% cut of ChatGPT subscription fees in the bank, Apple might make big AI announcements at WWDC.
Twitter’s Linda Yaccarino ready to take on Meta’s new platform: The race to replace Twitter is heating up. There’s a small window to attract a critical mass of users.