One-fourth of creators said they go live to their followers via YouTube, making it the most popular livestreaming app ahead of TikTok (18.7%), Facebook (17.4%), and Instagram (14.0%), per an April 2023 survey by The Influencer Marketing Factory.
Alibaba’s sluggish quarter reinforces concerns about a Chinese consumer rebound: The company is exploring IPOs for its grocery and logistics divisions as part of its breakup to revive the company’s fortunes.
It’s been an upfronts season like none other as digital creeps into linear’s territory and the Writers Guild of America writers’ strike rages on. “We’re kind of at an inflection point,” said our analyst Paul Verna. From a buyer’s market to tumult at NBCUniversal, here are five trends Verna noted from upfronts so far.
The crypto winter has brought assets crashing down to earth and dampened payments growth. But key crypto payment use cases remain intact, drawing continued investment from major payment providers. This helps set a path for US crypto payment adoption to grow by a 21.3% average annual rate from 2022 to 2025 and worldwide volume to grow by 12.6%.
Tesla’s embrace of advertising is part of its maturation process: In a significant strategy shift, Elon Musk says the company will buy ads for the first time.
Walmart raises full-year guidance after a strong quarter: The retailer’s low prices are resonating with more consumers, while investments in ecommerce and advertising are bearing fruit.
Digital health startups to watch: We spotlight healthcare AI firm Hippocratic and navigation platform Amino Health on the back of fresh funding.
Doximity’s AI chatbot already helps thousands of docs: The company’s massive physician membership could mean many more doctors will soon be using the tool for admin tasks.
Healthcare has a diversity problem: More than half of US adults would feel more comfortable with a healthcare provider who shares their background. Marketers need to step up, not just providers.
Coca-Cola helps usher in an era of generative AI advertising: The brand recently told marketers that it believes AI is much more effective than Web3.
On today's episode, we discuss whether the most watched program in the US (the NFL) has a looming viewership problem, Disney+ and Hulu joining forces, whether the free returns party is over, ride-hailing apps giving mixed messages, YouTube viewership on TV screens, the best-selling video games in history, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood and analysts Ross Benes and Paul Verna.
Burberry’s sales rose 5% in fiscal 2023: Despite a 13% gain in China, the company's performance was dampened by a 7% decline in sales in the Americas—in line with other luxury houses.
Fintechs like Bitpanda and Public are exploring how AI can help them offer personalized investment advice and analysis to boost engagement.
Fake ChatGPT apps feed off AI frenzy: As generative AI exacerbates digital deception, companies will have to win public approval, which might entail slowing the commercial deployment cadence.
Quantum is a growing focus in US-China tech cold war: Google and IBM are part of a US-Japan partnership on quantum research. Rhetoric about China undermines the technology’s potential.
Anthropic wins Zoom’s trust: The startup’s Claude chatbot will become a Zoom feature as it gains momentum in its rivalry with OpenAI, supported by an effective, ethics-focused marketing strategy.
Its growth in Brazil and focus on credit products puts it light years ahead of competitors.
Lenders need to be prepared for quicker, digitally driven runs after SEC rules out short-selling ban.
The bank will build digital assets and other tech into all business lines. But as tech evolves, so do the risks.
To keep up the momentum, the BNPL provider launched a Pay-in-2 product so it can expand into new payment categories