Nearly three-quarters of US marketers will increase retail media spending this year: But lack of a universal measurement standard will continue to hamper their abilities to get the most out of their investments.
The US isn’t the only country with serious talks of TikTok bans. Japan, the UK, Germany, and France are all countries with over 15 million TikTok users each that could be left with a lot of time on their hands if TikTok bans succeed.
OpenAI’s GPT-4 can help retailers map the customer journey by analyzing data from across social, owned, and third-party platforms and identifying trends in real time. It can also help retailers predict future behaviors, giving insight into where they should focus their ad dollars.
A $3.6 billion investment can secure the American chipmaker as a key supplier in various Japanese industries for years to come.
FTC wants digital health companies to clean up their apps: The federal agency is rewriting its Health Breach Notification Rules for mobile health apps and fitness trackers. Marketers need to read the fine print.
TikTok ban won’t be fatal for healthcare marketers: Montana’s law banning the social video app doesn’t extend to its users or advertisers. But here’s how to prepare.
Retailer-health system tie-ups can build consumer trust: We examine how these partnerships can help capture the two-thirds of patients who don’t get care at retail health clinics.
The new legislation will impose fines on TikTok for continuing operations in the state and on Apple and Google for enabling app downloads.
Upfronts are Netflix’s coming-out party: This is the week it became an ad company. Really.
CTV ad fraud surges: It’s up 69%, with unprotected campaigns bearing the brunt of the fraud.
Foot Locker stepped in it in Q1: The company’s comparable store sales fell 9.1% and its net income was roughly half of analysts’ expectations.
Google might have the most powerful AI model: Controversy about secretive advanced AI models will grow, with training data a focal point. Allowing third-party auditing could help win public trust.
UK’s BT plans massive 55,000-worker layoffs: The telecom giant cited AI as a reason. It’s part of a growing trend that has workers on edge and policymakers caught flat-footed.
A UK Treasury report calling crypto investments a form of gambling shocks the industry.
The fintech eases the financial transition of formerly incarcerated consumers back into society.
Senators’ questioning highlighted the dangers of a lack of accountability on Wall Street. That could pave the way for new regulations.
The big tech is diving deeper into payments to tap new revenue streams.
The two will be among the early adopters of the real-time payment system when it launches in July
US upfront TV ad spending will fall by 3.6% to $18.64 billion for the 2023–2024 TV season, a downward revision of 5.0% from our previous forecast.
Retail media provides a significant boost to Instacart’s bottom line: The company’s advertising business reportedly grew 30% last year to $740 million.