Nearly half (49.0%) of advertisers worldwide believe that activating their own first-party data is the most promising solution to cookie deprecation, according to DoubleVerify. However, only 16.6% of publishers say the same of this solution. Publishers’ top choice for replacing cookie-dependent tools is publisher first-party data activation, chosen as a promising solution by just 27.1% of advertisers.
Amazon is the top dog of US retail, accounting for 37.6% of all US ecommerce sales this year for a total of $431.11 billion dollars, according to our forecast. While the giant has a successful stronghold in many US industries, Amazon isn’t dominant everywhere, especially as it pertains to a physical footprint and getting consumers comfortable with its elite tech. Here are a few areas Amazon hasn’t overtaken—yet.
The company was once all in on cloud computing but is selling off the business unit as part of its massive restructuring. The move raises questions about its future business focus.
Google, Twitter breathe sighs of relief over Supreme Court ruling: The decision pacifies tech’s fear of a broken internet and revenue losses, but Section 230 controversy is far from over.
Its fastest-selling game is extending the popularity of the 7-year-old handheld console and defying the cloud-gaming trend.
Strike, streamers, and sports: Programming emerges as a key differentiator to retain subscribers and minimize cancellations
ESPN moves towards standalone streaming: Declining linear TV revenues and growing demand for digital sports content force Disney’s hand.
Breaking up with Google is hard, Samsung discovers: The smartphone giant has paused swapping search engine deals over market concerns. Microsoft might have to pay a premium to win contracts.
The travel booking site partnered with Stripe and Klarna to offer BNPL and smoother bank transfers.
After a challenging Q1, PayPal looks to be shifting its strategy to focus on high-growth areas. Business areas like Xoom might not fit.
Risk teams are creating plans to fend off misinformation and stop the spread of rumors at the source.
Ideas for regulating AI include ingredients lists and use-case-specific rules.
Its financial wellness app motivates consumers with monetary incentives to take control of their financial lives.
YouTube upfront highlights innovative ads and AI focus: Platform aims to give advertisers new ways to engage as data shows it is gaining US TV viewers.
Retailers and consumers disagree on priorities: A new study finds that retailers’ top goal is to improve customer service, while consumers care most about being rewarded for loyalty.
On today’s episode, host Bill Fisher is joined by analysts Paul Briggs, Evelyn Mitchell, and Carina Perkins to discuss the global state of data protection five years on from the introduction of the General Data Protection Regulation (GDPR), and what lies ahead as regulators get to grips with the rapidly evolving AI space.
Hispanic buying power in the US has skyrocketed since 2010, rising from $1 trillion to a projected $2.8 trillion by 2026. Retailers and brands need to understand the cohort’s economic profile and shopping habits—particularly as they aim to capture younger generations of digital natives.
It’s getting hard to ignore the organized retail theft problem: Home Depot, Walmart, and Target are among the retailers ringing alarm bells about the growing crime issue.