GM drives tech evolution with connected car API: With a groundbreaking API, it aims to standardize automotive app development across various vehicle lines for enhanced consumer experiences.
Gen X is falling behind on preventative care: Healthcare providers and marketers need to do a better job of communicating the importance of preventative care to Gen Xers.
Can fresh food make Dollar General healthier? The discount retailer teamed with Bayer to distribute fresh-food coupons to students in select school districts. DG hopes to build more foot traffic in stores where customers are only spending on essentials.
Germany's anti-discrimination agency exits X: Concerns rise over intolerance as the EU warns Meta on misinformation following Israel-Hamas conflict.
Hollywood strikes rage on, dimming the outlook for streamers: Talks between SAG-AFTRA and studios break down, making it less likely that streamers will have content in time for 2024 Upfronts.
Finalizing its largest-ever deal after a 21-month regulatory battle will shake up the gaming industry and fuel Microsoft’s mobile and cloud gaming strategies.
Netflix sees an opportunity to build its brand offline: The company plans to open destinations called Netflix House that mix retail, dining, and live experiences.
Worldwide personal luxury sales will grow from $415.45 billion in 2023 to $499.59 billion in 2027, but growth is slowing, according to our forecast.
Victoria’s Secret turns back the clock: The intimates retailer plans to restore its sexy brand image while renewing a push into the swim, sports, and apparel categories.
Advertising Week redefines representation: From diverse panels to strategic collaborations, inclusivity is both ethically and commercially prioritized.
JCPenney spends on sports streaming, citing lack of scripted content: Ad deals with Apple and Amazon are a sign that Hollywood strikes are influencing ad spending.
The chipmaker is cutting 1,258 roles after revenues and income plunge. The move counters smartphone sales declines and helps fund AI growth.
Google’s Bard chatbot makes false claim about the Israel-Hamas war: It’s an example of what a group of Googlers are concerned about regarding the company’s genAI direction.
Lower-fare airlines see turbulence ahead: But others, such as Delta and United, expect demand for revenge travel to remain strong.
Retail media on the rise in Latin America’s ad landscape: It’s making its presence felt vis-à-vis social media and search engines.
Brands, social platforms, and creators seek the right balance in AI rush: Creators eye opportunities as well as risks for sponsored content.
Ikea slashes prices on a range of products: The move could help it convince cash-strapped shoppers to spend.
Consumers are worried about their finances as inflation outpaces wage gains: But they’re willing to spend during holidays and promotional events, provided the price is right.
Prime Big Deal Days exceeded Amazon’s expectations: While shoppers focused on cheaper essentials, the retailer showcased its supply chain capabilities.