They partnered with EV charging platform Virta to become early market movers
Snap is enticing creators with revenue sharing: The struggling social media company has pulled notable celebrities like David Dobrik away from competing platforms.
Sarah Silverman doesn’t find copyright infringement to be a laughing matter: Another suit claiming AI models are trained on illicit data.
Advertising and PR reach highest employment levels since 2001: Job surge counters the trend of cutbacks in tech and media companies.
We have upped our social user forecast since our last revision in December 2022. And next year, there will be nearly the same number of social users in the US as there are TV viewers, a historic audience shift. If there’s any medium that’s “dying,” it’s linear TV.
Amazon Prime Day is off to a good start: Average order size so far is up over 7.7% compared with 2022; we expect total sales to top $8 billion.
Brands must ensure they’re aligned on their target audience and objectives while also using data to support their decisions. In addition, digital dollars can do double duty by amplifying in-store performance.
Threads turns one week old today, and the platform already has 100 million users, making it the fastest-growing platform ever. Instagram’s new venture looks just like Twitter but feels kind of like Facebook, and its first few days have been a wild west for marketers. Here’s what marketers should consider in their Threads strategy.
LinkedIn is the social platform most commonly used by B2B marketers and their clients worldwide, according to a LinkedIn survey conducted by Ipsos. YouTube takes second place, followed by Facebook and Instagram.
High food prices push shoppers to buy private labels: Store brands accounted for a record share of grocery purchases in the first half of the year.
Bud Light’s popularity plummets: The brand’s multiple missteps related to transgender influencer Dylan Mulvaney have driven consumers to other brands.
On today's episode, we discuss the state of millennials' health, the most popular ways this generation engages with healthcare, and what digital health tools interest them the most. "In Other News," we talk about who's selling unapproved weight loss drugs, and how and why healthcare providers and Gen Z consumers are meeting on TikTok. Tune in to the discussion with our analysts Rajiv Leventhal and Lisa Phillips.
Providers and marketers must better engage Hispanics in their communities: Otherwise, they’ll be dealing with worse health outcomes as patients disconnect from the medical system.
Employers need to talk up mental health benefits: Workers want mental health benefits, but most aren’t using what’s available. Lack of awareness or confusion are problems for both parties.
Digital health funding dried up in H1 2023: The number of deals and dollars dropped in Q1 and Q2 as casual investors left the market. Here’s what it means for the industry now.
The company is relocating to Europe—will its subscribers come along? Data sovereignty concerns could lead to a loss of customers.
TikTok argues that Montana’s ban is unconstitutional: The app filed for an injunction on the grounds that Montana can’t rule on national security issues.
Microsoft's Activision Blizzard deal advances: Judge denies FTC's preliminary injunction, leading toward a significant shift in the competitive dynamics of the global gaming industry.
eBay’s growth strategy relies on fashion resale: The company’s acquisition of authentication platform Certilogo will enable it to scale up its offerings without damaging consumer trust.
100 million users in five days represents unprecedented adoption for Meta’s Twitter rival, but future growth could be stifled by privacy concerns and lack of feature parity.