On today's episode, we discuss what to make of the mixed signals surrounding the US ad market, how much the space will grow in 2023, what's driving it, and what's holding it back. "In Other News," we talk about whether Universal Pictures’ premium video-on-demand success has reshaped the movie distribution model and what we spend our time watching on our TVs. Tune in to the discussion with our analyst Paul Verna.
Virtual travel industry is redefining adventure: New VR applications in travel, shopping, real estate, reverse engineering, and theater are creating marketing opportunities despite technical limitations.
Not music to Apple and Spotify’s ears: TikTok Music launches in Brazil and Indonesia; is the US next?
“Click-to-cancel” may not be so simple: The FTC’s proposal requiring companies to provide easy cancellation methods is getting pushback.
ChatGPT loses users for the first time since viral release: The cause of the decline is multifaceted. There are pros and cons to diminished generative AI excitement.
Google Cloud sharpens enterprise focus with 60 AI models: It’s showing how its AI cloud ecosystem is creating commercial value as a marketing plan to attract new customers.
Consumer banking behaviors are shifting—and not always in banks’ favor.
The real-time payments system could create a loss of interchange revenue and other challenges—but that’s not stopping them from signing up for it
Data Connect for Marketing helps merchants use first-party data to make more targeted and successful marketing campaigns
After a rough 2022, Worldpay’s valuation took a hit and will need to find ways to reinvigorate growth
Automated translation is only the beginning: We look at how financial institutions are catering to the growing Hispanic US population and advancing financial inclusion.
Apple set to inconvenience marketers yet again: Stripping tracking parameters from URLs could cause major short-term headaches.
Population size matters: Indian firms dominated a social media ranking of retail banks conducting the bulk of their marketing activities in English—but two Canadian banks and Chase also slipped into the top 10.
Nearly 175 million adults in the US will use Amazon Prime this year, making up 65.9% of the US adult population, according to our forecast.
With the anticipated growth of Prime Day sales, retail media spending will balloon as Amazon retailers invest in marketplace ads to capture more attention during the event.
Levi’s makes D2C its focus to offset shrinking wholesale revenues: But D2C poses its own challenges, including higher operating costs and the risk of losing out to competitors.
TikTok aims to generate $20 billion in sales via TikTok Shop, and is expected to launch its own US ecommerce store soon. The platform is also leveraging new search features to become a hub for retail ecommerce. TikTok is also pushing new AI ad tools, and getting involved in a host of new media ventures. Here’s what the platform has been up to over the past month.
Deep discounts may drive consumers previously holding back on big-ticket or discretionary purchases to splurge, while parents will keep an eye out for back-to-school deals. Walmart, Target, and Best Buy may see Prime Day-driven boosts in physical store traffic.
Gen Z’s buying power is rapidly growing: Food and beverage companies looking to cater to the demo’s unique tastes can’t do so without incurring some risks, however.
Walmart brings HIV care into its pharmacies: The retailer hopes that providing resources and services for a highly-stigmatized disease will build trust with consumers.