SVB’s collapse and Credit Suisse’s rescue have highlighted why reversing post-2008 banking rules might be a bad idea.

The agency said it will use about $20B of the fund to cover Silicon Valley Bank depositors. Banks (and maybe customers) will pay in the long run.

The deal cost First Citizens $16.5B. In return, it’s expected to get a western US footprint, revenue growth, and loss protections.

Alibaba will divide itself into six businesses to unlock growth opportunities: The breakup could rejuvenate the company’s fortunes as its ecommerce market share shrinks.

Can brands use generative AI without landing in court? Coca-Cola has launched a generative image AI that only uses company-owned art assets as it and other brands explore the tech.

Apple’s product strength and established wallet reach will make the solution a prime competitor in a crowded market.

British retailers and consumers are feeling more optimistic about the economy: But shoppers’ price sensitivity will continue to weigh on sales growth.

Life insurance ownership is dwindling among US consumers, but demographic trends can shape acquisition strategies of new life insurance policyholders. Addressing pain points of Gen Z consumers can help marketers boost ownership rates of policies.

On today's episode, we discuss the effect TikTok has had on social media, what time spent on the platform looks like, and the impact of its new screen time limit for children and teens. "In Other News," we talk about whether social apps are taking up a bigger or smaller share of Americans' time spent online and what Meta's AR and VR hardware road map looks like. Tune in to the discussion with our analyst Debra Aho Williamson.

Nearly 90% of US marketers said AI or machine learning technology saves their company time and money, while 82% said the content it generates is as good as—if not better than—human-generated content, per Capterra polling from last July. At the time of the survey, marketers said implementation can take a long time, though this perspective may have shifted since ChatGPT burst on the scene.

Because data clean room technology is so new, it involves a lot of trial and error for marketers to get their strategy right. However, there are ways that brands can set themselves up for success, including creating a strategy that can be used across multiple clean rooms, having an identity solution in place, and working toward a holistic customer view.

“Everybody’s talking about generative AI,” said our analyst Suzy Davidkhanian. “The underlying question is, will it last? Or will it be the next metaverse?” (Spoiler alert: She thinks it’s here to stay.) Davidkhanian shares her thoughts on some of the overarching trends from this week’s event.

Splitting into six companies makes each business unit more competitive while reducing regulatory oversight, which could help increase profits.

Disney doesn’t think the metaverse is a priority: The company’s first round of layoffs axed its metaverse division as the rest of the media world leaves the limp dream behind.

Should households without TVs be counted in TV measurement? One industry group argues yes, since those households stream TV content to mobile devices.

Lululemon keeps growing, at the expense of other athleisure players: The company’s Q4 revenues smashed expectations, contributing to market share gains and a bullish 2023 outlook.

Technology startups are finding it harder to scrounge for backing while investors play it safe in the aftermath of a banking crisis that could put the innovation economy in peril.