Meta Connect focuses on AI-driven ad tools: The event will highlight how AI advancements will enhance ad targeting and boost time spent on Meta's platforms through immersive experiences.
Adding to its suite of customization tools, the use of AI could help enhance subscriber interest amid price hikes and provide personalized music suggestions.
Streaming investments drive Paramount’s layoffs: the company struggles to balance growing debt with declining traditional TV ad revenues.
A lot has changed for Levi Strauss since 2022: That’s why it makes sense for the retailer to pull back from its previous CEO’s 2027 revenue target of $9 billion to $10 billion.
The push against Chinese and Russian parts for connected vehicles stems from security concerns, and could complicate operations for manufacturers that rely on foreign components.
Companies like Microsoft, Apple, and Meta are integrating AI across their ecosystems. Google is tapping its cloud services user base to dominate mainstream AI, accelerating adoption.
More than double the percentage of marketers worldwide say their primary goals on YouTube are top-of-funnel, driving brand awareness, versus bottom-of-funnel, driving conversions, per August 2024 data by the Influencer Marketing Hub.
In part one of this two-part podcast episode, we discuss some medium-term predictions that are too specific to be 100% certain about but could still come true, including: why the sentiment towards GenAI might turn, what to expect from Google’s new consent workflow now that it is not phasing out third-party cookies from Chrome, and why Tubi might be about to leapfrog Hulu, Disney+, and Peacock. Tune in to the discussion with host Marcus Johnson, and analysts Ross Benes, Evelyn Mitchell-Wolf, and Max Willens.
Google faces its second antitrust trial, with the US Department of Justice (DOJ) alleging the tech giant has illegally monopolized the ad tech space. The case, which began September 9th, centers around Google's dominance in online advertising technology.
Search is an integral part of the customer journey—and genAI is a potential game changer. Online shopping is one of the most viable use cases for consumer-facing genAI.
Spend from current retail media network (RMN) advertisers is showing signs of cooling, forcing RMNs to look to non-endemic advertisers outside their existing ad networks for new ad dollars.
IAB introduces in-store retail media standards: New guidelines aim to unify ad formats, metrics, and improve measurement transparency.
Tempur Sealy faces regulatory hurdles in its Mattress Firm deal: The company plans to sell 176 Mattress Firm and Sleep Outfitters locations, but it may not be enough to move the acquisition along.
Creator economy wars heat up: TikTok launches new subscriptions, while Patreon’s Autopilot tool boosts fan conversion rates.
Google’s antitrust battle with DOJ: Company should demonstrate market competition, low barriers to entry, and no evidence of consumer harm.
Sam’s Club is on a winning streak: The Walmart-owned wholesale club is making several notable moves with an eye toward improving the customer experience.
Young consumers’ habit of regularly checking companies’ and apps’ reviews creates a valuable opportunity to build relationships.
US port strike could paralyze supply chains just as the holiday season gets underway: A week-long stoppage could cost the US economy up to $7.5 billion, while the effects of a two-week strike could last until 2025.
The number of companies that generate more than $1 billion in annual US CTV ad sales grew from two in 2020 to five in 2024
Spotify can expect another strong year for ad revenues: Investor pressure has the company capitalizing on podcasts for a video advertising expansion.