Where’s that Netflix user revolt? Password-sharing crackdown led to more sign-ups, not less, according to new data.
Growing debt, high interest rates, and recessionary threats could spell trouble despite the positive spending patterns
The partnership will help them capture more of the growing in-car commerce market, which could reach $600 billion by 2030
The solution can help Checkout.com attract merchants as they face growing payments fraud
Twitter’s new creator payment program dishes money to the far-right: A handpicked first batch of influencers includes controversial figures that advertisers fear.
Threads engagement unspools: Despite a promising start, Meta's new app faces a dip, potentially dimming ad potential.
The US ad market grew for the first time in 11 months this May, according to Standard Media’s US Ad Market Tracker. Now the question is if expansion can continue. June and the start of July brought a host of ad updates that could help continued growth, including ad tools enhancements from Google and Microsoft, retail media opportunities from Roku and Uber, and more. Here’s a breakdown of what’s new.
Retail media has transitioned from its 1.0 era, defined by on-site search and sponsored product ads, into the era of retail media 2.0, which consists of a mosaic of ads on-site, in-store, and across other media channels. “The opportunity gets much bigger, but realizing the opportunity also gets a lot more complex,” our analyst Andrew Lipsman said on “Behind the Numbers: Reimagining Retail.”
China’s economy flounders: Retail sales grew 3.1% YoY in June, a sharp drop from the previous month.
In Threads’ first week, 33.5% of app downloads came from India, followed by Brazil (22.5%) and the US (16.1%), according to data.ai.
Consumers of all ages and income levels shopped Amazon Prime Day this year. Shoppers spent more this year compared with 2022, and despite a tough economic climate, Prime Day shoppers didn’t price compare as much as expected.
Despite increasing competition, Tesla's innovative reputation can sustain it for the short term.
Kroger Precision Marketing’s secret sauce: Achieving equivalent sales impacts with 51% fewer impressions, enhancing ad intelligence with in-house platforms, and recruiting top-tier talent, according to Cara Pratt.
How shoppers buy groceries online is changing: As consumers grow more cost-conscious, pickup’s share of digital grocery orders rises.
OpenAI and AP enter a two-year partnership to share news content and technology. Can they protect copyright and ensure fair compensation for writers?
On today's episode, we discuss the impact Threads will have on Twitter usage, how much of a revenue boost this could be for Meta, and what advertisers should be thinking about with the arrival of this new app. "In Other News," we talk about Snap's efforts to tempt creators and whether it's possible to actually prove that social media is bad for teens. Tune in to the discussion with our analysts Jasmine Enberg and Debra Aho Williamson.
Microsoft’s Activision acquisition nears its conclusion: There are a few roadblocks left to clear, but the odds of a merger are higher than ever.
All the metrics we track for connected TV (CTV) are climbing, including time spent, ad dollars, and users. All this is happening as linear viewership declines, and for the first time, non-pay TV viewers have surpassed pay TV this year, according to our forecast. Here’s what advertisers need to know to keep up with this shifting landscape.