US digital ad spend growth will return to double digits next year at 11.2% growth, following 2023’s slower growth of 7.8%. Growth certainly won’t return to the 37.6% growth we saw in 2021, but it will increase steadily. Come 2025, US digital ad spend will pass $300 billion and keep climbing to nearly $400 billion by the end of 2027.
TikTok and generative AI have changed the brand marketing game more than any other development since the pivot to mobile, and social media marketers must adapt. Here are six takeaways from CMOs and marketing professionals on how to do just that.
Twitter’s CEO is a strategic pick that ultimately won’t do much: Linda Yaccarino is an experienced exec, but it may be too late to stop Twitter’s decline.
Walmart lags behind Amazon in total ecommerce sales, retail media ad dollars, and retail subscriptions. But there may be ways for it to minimize the gap in certain areas, namely search and AI capabilities.
QSRs turn to tech to cut costs and boost efficiency: Wendys, Hardee’s, Carl’s Jr., and Sweetgreen are among the chains turning to automation to streamline operations.
The European Central Bank is looking into greedflation as corporate profits rise: That has put CPG companies in the hot seat, as grocers and governments push back against persistent price hikes.
Patients want docs, not tech, to be in control: Consumers and physicians don’t yet trust AI and other tech to take the lead in completing clinical tasks—and that’s a good thing.
What doctors do online: Physicians use social media to connect with other professionals more than with patients.
Who’s using AR and VR headsets for healthcare? Ownership is still relatively low, but interest in health-related uses is high, especially for Gen Z and millennials.
The Trade Desk thrived in Q1: Amid a programmatic slowdown, the company leans into CTV growth to continue its ascendancy.
Starbucks workers’ unionization drive is beginning to slow: Employees at several stores have petitioned to leave the union as the company’s anti-union tactics and economic uncertainty take their toll. (This article was written with the assistance of ChatGPT.)
As Apple TV expands, key leaders leave the company: The head of Apple TV+ and sports, Pete Distad, will leave the company just as its streaming ambitions take off.
After growing its smartphone portfolio, Google is looking at tablets and foldable phones as the next devices to extend its mobile platform.
Google holds search market in vice grip, for now at least: AI is reshaping the role of search. Microsoft’s bold moves, new platforms, and regulatory pressure will test Google’s dominance.
AI is booming among content creators: The technology has become a staple for online influencers, which bodes well for startups. But keeping audiences satisfied might require a more human touch.
The EU is ramping up its efforts in an antitrust probe into Apple Pay. But the Big Tech firm’s loyal customers should shield it from potential fallout.
Everseen raises nearly $70 million for its retail theft tech: The company’s AI-based solution is gaining popularity among retailers looking for a less intrusive way to prevent shrink.
It’s a lucrative space, but startups like Charlie will have to compete against incumbents in offering banking services to retirees.
European Parliament advised the ECB to abandon a CBDC launch, citing risks to financial stability. But that doesn’t mean it will.