The number of Gen Z mobile banking users will reach 33.7 million in the US this year and continue to grow at a compound annual growth rate of 12.4% through 2026, per our forecast.

Where many retailers struggled last year, Dollar General succeeded as cost-conscious consumers sought out lower prices amid inflation. But there’s a larger opportunity on the horizon for Dollar General: retail media. The discount store’s ability to reach rural audiences coupled with its popularity among marketers place it in a favorable position for the years ahead.

US automotive industry saw a 66.8% decrease in TV ad spend: fewer Super Bowl ads contributed, though cheaper ads could attract more dollars in coming months.

An ultimatum by the Biden administration gives ByteDance no recourse but to sell TikTok—which China’s government doesn’t seem likely to allow—or risk being banned.

Consumers opt for the real world over virtual ones: Tech is struggling to get consumers interested in virtual worlds. Companies that won’t give up head back to the drawing board.

Consumers lost $1.2 billion to social media scams, FTC says: Have shrinking ad revenues, crypto, and automation led to lower standards for vetting digital advertisements?

YouTube TV boosts prices due to rising content costs: Platform faces competition from other streaming services, and higher fees could push cord-cutting downward.

Chick-fil-A risks angering customers by devaluing loyalty program: While Chick-fil-A will require customers to spend more to qualify for perks, Subway leans into value with its Footlong Pass.

TikTok's US user base reaches 150 million: National security concerns haven’t been enough to scare off creators or partners like Major League Soccer.

Generative AI’s poetic hallucinations might clash with data science rigor: The tech industry’s growing catalog of generative AI app integration raises questions about performance and adoption best practices.

Satellite service could enhance public safety by enabling access to 911 and emergency alerts when terrestrial networks are unavailable or congested.

The bank received $52 billion in aid from the Swiss central bank. But central banks may also be aiding the global banking turmoil through rate hikes.

Fear perpetuated by social media led customers to withdraw uninsured deposits in droves. But the bank will be saved with aid from the largest banks in the US.

Amid the turmoil, a neobank has an identity crisis: MoneyLion can’t sell the reason for owning a content studio.

FedEx delivers a positive outlook: Though it highlights its ongoing transformation efforts, its slowing ecommerce growth is one potential risk.

Uber taps in to OOH and self-serve ads as its ad empire expands: Advertisers can now display car-top ads on 3,500 cars in several US cities, targeted by ZIP code.

After two years of outsized growth, ecommerce returns dipped by 2.5% year over year per our estimates, and we now expect ecommerce return rates to approach pre-pandemic levels by 2026