ChatGPT is more than just hype: While it’s not yet smart enough to replace Google, it has immediate applicability to a number of roles and disciplines.
Consumers want pro-LGBTQ+ ads but find them inauthentic: Brands have to extend their support beyond Pride Month to satisfy skeptical consumers.
Measurement looks to be more valuable than ever during an ad downturn: Ad tech firms with new solutions stand to benefit from the industry slump, and revenues are growing.
Streaming is resilient, but there’s still space for just a few: Despite strong subscription growth, many streamers fall short on revenues.
In the marketing lingo bingo game, “Gen Z” ranks at the top. (Yes, there’s also “TikTok,” but that’s largely due to its proximity to Gen Z.) So what happens when the hot topic is also the thing that makes you the most uneasy?
On today's episode, we discuss which video streaming platforms marketers will spend most of their ad dollars on, how the different card network players stack up against each other, and where most folks prefer to return items. "In Other News," we talk about our expectations for out-of-home and programmatic advertising in 2023. Tune in to the discussion with our directors of forecasting Peter Newman and Oscar Orozco.
UK inflation eased in November: However, there is no shortage of challenges facing UK merchants and consumers, including a recent rail strike.
Interoperability standard Matter could be a boon for advertisers: We share a snapshot from our recent report on how the long-awaited protocol is creating a new blueprint for marketers to reach consumers.
What were Big Tech healthcare players up to in 2022? We review the most prominent healthcare developments from Big Tech entities in the past year and preview what’s on deck for 2023.
European Commission probes Broadcom’s VMware acquisition: Investigations could derail consolidation and spur the UK’s CMA and the US' FTC to undertake their own antitrust queries, possibly delaying the merger.
There were 559 original scripted TV series made in the US in 2021, according to FX Networks. That’s more than twice the number made a decade prior.
After experiencing a boom during the pandemic, the subscription frenzy has begun to fade as consumers grow weary of the Stitch Fixes and Blue Aprons of the world. Has the category lost its way? Or is there hope on the horizon? Let’s take a look.
A platform in crisis: With Twitter’s Trust and Safety Council out, there’s heightened legal risk from fallout over lack of content moderation. Musk’s behavior isn’t helping him or his companies.
Japan becoming a semiconductor leader: The global economy depends on semiconductor industry stability, but the US’ chip war with China is creating urgency to diversify production in Asia-Pacific and beyond.
They can play games to learn about financial topics, and then buy stocks with a guardian’s approval.
Only the publication’s CEO knew about the loans that amounted to over $43 million. But SBF’s influential funding ran beyond the publication.
The government hopes sweeping changes for Britain's banks will give the sector a lift. But it could expose lenders to more risk.
Visa has recorded double-digit increases in global friendly fraud incidents so far in 2022—a concerning trend for merchants and issuers.