Will Google unveil a ChatGPT rival in 2023? After ChatGPT’s debut, all eyes are on Google. The tech giant’s leaders are aware of AI’s risks, and startups should be too.
Is Twitter really worth risking it all? The social media platform is facing serious financial problems, but Musk’s controversies will just make legal matters worse with more fines to pay.
Bank of America is giving consumers the capability to seamlessly switch between its AI-powered chatbot and a human agent.
To protect consumers, it wants to make public all violations a firm commits. This could be the first step toward fintech regulation.
Inflation eased in November: Slowing grocery inflation and falling energy costs are giving consumers and businesses a reason for optimism heading into 2023.
Cost challenges associated with a new reimbursement policy have spooked community banks—but customers’ love for the service could make it hard to shed.
ChatGPT is more than just hype: While it’s not yet smart enough to replace Google, it has immediate applicability to a number of roles and disciplines.
Consumers want pro-LGBTQ+ ads but find them inauthentic: Brands have to extend their support beyond Pride Month to satisfy skeptical consumers.
Measurement looks to be more valuable than ever during an ad downturn: Ad tech firms with new solutions stand to benefit from the industry slump, and revenues are growing.
Streaming is resilient, but there’s still space for just a few: Despite strong subscription growth, many streamers fall short on revenues.
In the marketing lingo bingo game, “Gen Z” ranks at the top. (Yes, there’s also “TikTok,” but that’s largely due to its proximity to Gen Z.) So what happens when the hot topic is also the thing that makes you the most uneasy?
On today's episode, we discuss which video streaming platforms marketers will spend most of their ad dollars on, how the different card network players stack up against each other, and where most folks prefer to return items. "In Other News," we talk about our expectations for out-of-home and programmatic advertising in 2023. Tune in to the discussion with our directors of forecasting Peter Newman and Oscar Orozco.
UK inflation eased in November: However, there is no shortage of challenges facing UK merchants and consumers, including a recent rail strike.
Interoperability standard Matter could be a boon for advertisers: We share a snapshot from our recent report on how the long-awaited protocol is creating a new blueprint for marketers to reach consumers.