Peacock gets Shoppable: Its new features could provide additional utility to viewers while simultaneously providing NBCU with rich consumer data.
Advertisers look to get into the game: Marketers can exploit the opportunities that video gaming presents to win new customers by identifying their target genre and desired outcomes.
Focusing on TikTok: As the social video platform cuts jobs around the world and deals with the departure of its chief security officer and accusations of data harvesting, we weigh in on what’s next.
Tech needs faster broadband: The FCC chair’s plan to raise broadband minimums to 100 Mbps is necessary for US global competitiveness but faces an uphill political battle.
Shopify broadens the services it offers merchants: It partnered with YouTube to allow creators and merchants to sell products on their channels and bolstered its logistics platform by buying Deliverr.
Fewer investment deals and declining profits could signal layoffs, but banks are holding off until they see how H2 2022 shapes up.
Nike invests in store concepts as part of its D2C push: The brand’s latest format, Nike Style, combines physical and digital experiences to draw shoppers in.
Google Play goes hands-off on privacy disclosures: The storefront's new permissions policy could make it harder for marketers to verify data standards
Facebook tests multiple account profiles: The move would represent a major shift as user growth slows and competition increases.
Consumers value companies' efforts to go green: CPG makers catch criticism over greenwashing as concerns about climate change rise.
Stripe cut its internal valuation by 28%, but we look at why it’s still better off than other tech startups.
Amazon wants shoppers to trust reviews: That’s why it is aggressively going after bad actors who orchestrate fakes.
Walmart looks to broaden its online customer base: The retailer expanded its Spanish search capability in response to the growing number of Spanish-first online shoppers.
The US insurance industry will top $12 billion in digital ad spending this year, up 15.0% from 2021. Outlays will continue to increase by double-digit rates over the next couple of years, surpassing $15 billion in 2024.
Starbucks is re-evaluating its UK presence: Intense competition, rising costs, and changing consumer habits could force the coffee chain to sell its UK stores.