YouTube is toying with its ad strategy. The platform is beefing up Shorts by including ads; it tested users’ ad tolerance by running as many as 10 unskippable ads before videos. The experiment has been a headache for users, but the central question isn't new: How many ads and ad breaks will users put up with?
For the marketing and retail sectors, it’s not all bad news: despite inflation and uncertainty, a number of positive signs suggest marketers would be wise to not overcorrect.
Vulnerable Zoom users: At least six websites pretending to be Zoom are infecting visitors with malware that steal banking data and IP addresses. Can Zoom improve its security to minimize the threat?
Big Tech takes the TikTok bait: Apple, Microsoft, and Google are getting a lot of likes on TikTok. It could help build brand awareness but not Q3 performance.
End of reliance on energy companies? A microinverter from Enphase allows solar panels to switch “off-grid” during blackouts. It’s the kind of tech innovation that might threaten energy provider monopolies.
Pinduoduo’s US launch is off to a positive start: The ecommerce platform plans to invest billions into its cross-border business as China’s economy slows.
Panera Bread brings personalized rewards to its nearly 48 million loyalty members: The chain hopes that moving away from a one-size-fits-all approach will encourage more signups and spending.
Nirvana Money and a new niche bank designed for US military members aim to flip the story that neobanks can’t succeed.
The initiative, launched by Zopa Bank and ClearScore, aims to help UK consumers make better financial choices.
It rolled out a simpler tech stack with UPI Lite and introduced credit card linking, which can aid its global expansion efforts.
Shorts will share 45% of its income with creators: It’s YouTube’s biggest move yet to respond to the threat posed by TikTok.
Major advertising categories are pulling ad spending: August saw ad spend decrease for the third month in a row as the industry struggles to adapt to new standards.
Salesforce-owned Slack announced Canvas, an integrated feature that allows users to create and edit documents without leaving the application.
General Mills’ Q1 performance follows a familiar pattern: Higher prices helped offset declines in sales volumes and international revenues, giving the CPG company a 29% boost to operating profits.
Drizly is the latest company to roll out an ad network: The Uber-owned alcohol delivery service’s ad products may enable advertisers to run finely targeted multimedia campaigns.