Reddit’s AI acquisition will help with targeting, brand safety: The platform says Spiketrap will help contextualize conversations and advertising on its platform.
US mcommerce growth is slowing: But this is only natural as the category accounts for a larger percentage of overall retail sales, and still presents a big opportunity for retailers.
Social commerce has a returns problem: A bad returns experience prevents most social commerce shoppers from becoming repeat customers, posing a serious threat to platforms’ shopping ambitions.
Last week, lumber prices fell as much as 4%, moving closer to pre-pandemic numbers, per Business Insider. This could be a sign of easing inflation, but it could also bring about a housing market slowdown. While we wait to see how the market shakes out, let’s take a look at where home improvement sits after a solid second quarter.
On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss mobile shopping behaviors and the metrics to pay attention to going forward. Then for "Pop-Up Rankings," we rank the top four mobile shopping apps that will shape the future of mcommerce. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Yory Wurmser.
Bonobos connects store associates to online customers’ queries: While the model should help boost conversion and sales and lower return rates, it does come with some risk.
Lower-income consumers are cutting back on spending: The segment is feeling inflation’s pinch, which has hurt sales at Five Below, TJ Maxx, and Nordstrom Rack.
GoodRx trims 16% of its workforce as digital health companies contend with the economic fallout.
Google starts allowing third-party payments: Developers in India and Japan are among the first to experience more equitable app-payments options—the move could push rival Apple to follow suit.
Meta and Qualcomm’s bid to build a better metaverse: Custom VR chipsets could elevate graphics and bring the metaverse closer to reality, addressing complaints of janky-looking avatars and improving user adoption.
Nielsen under private ownership faces challenging road ahead: The company needs to show it can keep up with measurement upstarts.
Triller’s in trouble: Despite a $200 million raise, legal turmoil has eliminated any comparisons to TikTok.
Among US podcast ads, pre-roll spots generated about 5% more website visits during Q2 than those in the middle of an episode. While that margin is fairly slim, both placements produced better results than post-roll, likely because earlier spots catch listeners before they drop off.
Franchises don’t just rule movies: They’re also ruling your TV screen. Amazon’s ‘Lord of the Rings’ show premiere raked in 25 million viewers globally.
Computing under the sea: The US is getting an underwater data center. It’s fast, cheap, and efficient, but there might be a limit on how many the ocean can handle.
6 Amazon warehouses, 6 solar fires: Solar panel fires and explosions at Amazon facilities were linked to poor installation practices. The problem underscores the need for more cleantech training and safety.