Marketing and advertising has room for improvement on diversity: A study shows progress in female and non-white worker representation, but concerns remain.
“The sky isn’t falling,” according to The New Consumer and Coefficient Capital’s “Consumer Trends 2023” report. But consumer habits are changing as a result of high inflation, shifting attitudes around COVID-19, and the battle for digital attention. Here are our key takeaways from the report.
The firm completed big down rounds, branched out with new products, and battled intensifying BNPL competition.
Ad-supported video-on-demand (AVOD) viewing will reach more than half of the US population in 2026, up from 41.8% this year, per our forecast.
On today's episode, we discuss whether streaming's golden age is suddenly waning, the race to build a do-everything app, Amazon's new TikTok-like shopping feature, how Disney+ is doing, Walmart's drone deliveries, the numbers that best sum up this year, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, vice president of Briefings Stephanie Taglianetti, and analyst Paul Verna.
Twitter’s turbulent takeover: The Twitter-Musk saga is one of the biggest stories for 2022 that will likely continue into 2023. It could strangle other Musk-owned businesses like Tesla, which Musk is using to sell stock to keep Twitter afloat.
Apple’s sports ambitions take a hit: YouTube TV has won NFL Sunday Ticket rights over the consumer tech giant.
AI, the creator … and destroyer? Potentially one of the most disruptive technologies in history, generative AI has caught the legal system flatfooted. Alongside litigation, expect commercialization to start maturing in 2023.
New account openings, P2P payment features, and BNPL transactions have been hit the hardest.
They fear their accounts will be hacked or improperly accessed. Banks must mitigate these concerns to realize their mobile app’s true potential.
Last year, we predicted India’s CBDC plans would materialize in 2022 and that the CFPB would hone in on BNPL players.
Which retailers and brands will win (or lose) in 2023? Retailers that can offer value—either in terms of price or convenience—will continue to thrive, while those that cater to an increasingly squeezed middle class will struggle.
Stronger oversight and a shrinking competitive advantage for ESG products will fail to kill the sustainable investing boom
2023 will be a big year for content moderation: Major social media platforms will need to improve on this front next year, or face consequences.
Is Apple the next advertising titan? Apple committed to developing its ad business in 2022, but it faces stiff opposition from other Big Tech giants.
Gen Zers aren’t watching appointment TV. They’re not even the biggest cohort of connected TV users. (That distinction goes to millennials.) Instead, Gen Z is watching short digital videos and looking for new ways to interact with friends. Here are five charts on what Gen Z’s media consumption looks like.
Netflix’s lead in viewership over other services isn’t as large as it once was. But Netflix is still streaming’s king.
On today's episode, we discuss how brands are reacting to the overall macro-environment and what they are doing to be successful, how you should think about video and audio as another acquisition channel, the importance of incrementality measurement, what the move to ad-supported streaming means for both publishers and advertisers, and more. "In Other News," we talk about how Netflix With Ads is doing after its first month and whether advertising in the sky will become a thing. Tune in to the discussion with our director of briefings Jeremy Goldman and Stefanos Metaxas, chief strategy officer of Bliss Point Media (now part of Tinuiti).