The average US social buyer will spend $518 via this channel in 2022, up 26.9% from last year. Annual spend will increase by $419 per buyer over the next three years, reaching $937 in 2025.
Area 120 on Google’s chopping block: Google simplifies operations by downsizing jobs and funding within its in-house incubator. It could be an early sign of a more decentralized tech industry.
A Figma of an acquisition: Adobe’s $20B Figma purchase has the potential to unlock the remote collaboration market and absorb a growing client base. Could regulators nix the deal on market dominance?
Embedded-finance-driven business lending is expected to grow sixfold in the next five years.
Walmart and Target joined 1,600 merchants rallying around the divisive credit card routing bill—whose prospects aren’t bright.
California takes on Amazon: The state filed an antitrust lawsuit against the ecommerce behemoth, alleging that restrictive seller measures are inflating prices and reducing competition.
Showtime’s time may be over: Parent company Paramount is looking to consolidate its streaming brands under one flagship service.
Apple to introduce new ads to App Store by holidays: No word yet on where spots will go, but developers are urged to buy.
Our exclusive TikTok interview: Global head of marketing science Jorge Ruiz talks about hitting the right ad frequency and navigating privacy concerns.
The surge in consumer time and money spent online because of the pandemic led to a significant boom in the affiliate marketing ecosystem.
On today's episode, we discuss Peloton's strategy to sell through Amazon, how much people really trust influencers, what to make of The Walt Disney Co.'s new membership program, what to do about a tidal wave of returns, which brand has the least intrusive ads, an explanation of what makes retail apps sticky, how much different countries spend on their militaries, and more. Tune in to the discussion with our vice president of Briefings Stephanie Taglianetti and analysts Dave Frankland and Suzy Davidkhanian.
US retail sales unexpectedly rose in August: While consumer demand for goods showed signs of moderating, it remains relatively strong.
The EV transition’s buggy software: Poor user experience and unreliable software are deterrents to EV adoption. Innovative software startups can ease the transition for automakers.
Starbucks’ reinvention plan leans on China for growth: The company ignores the threat of lockdowns as it pursues aggressive international expansion.
Prime Day is Amazon’s biggest sales event, but it offers other retailers a boost as well. This year, 44% of Prime Day digital buyers in the US considered shopping only on Amazon, while 32% checked out Walmart and 24% browsed Target as well.