VR gets brainy: Varjo’s Aero VR headset monitors the brain and body, relying on open-source software that could propel an influx of biotracking devices for use in multiple sectors.
Fragmented, overlapping strategies could cause broadband delays: The Government Accountability Office says the US needs a national broadband strategy to effectively distribute grant requests and close the digital divide.
Kohl’s saga may finally be at an end: The retailer has entered exclusive sale negotiations with Franchise Group as activist investors press for a deal.
The US could become a solar power: The Defense Production Act is helping the US inch toward global clean energy leadership. But the labor shortage is a stumbling block.
On today's episode, we discuss how close Disney+, HBO Max, Paramount+, and Peacock are to catching up with Netflix. "In Other News," we talk about the biggest takeaways from this year's upfronts and NewFronts events and how much waste is taking place in linear TV ads. Tune in to the discussion with our analyst Ross Benes.
They’re looking for work-life flexibility and better pay. But economic skittishness, dried up funding, and crypto instability point to a rocky future.
Etsy’s new purchase protection program aims to keep buyers and sellers happy: The marketplace hopes the move will improve customer satisfaction and hold off government regulation.
Steve Squeri said Amex’s card business has been unshaken by widespread market concerns.
Advertising feels the economic squeeze: The industry lost 2,400 jobs last month despite an overall employment increase and record digital spending.
Google is releasing its “automatically created assets” feature into the wild, with more advertisers noticing the beta tool popping up in their Google Ads interface. This feature was first announced on May 24 at the Google Marketing Live virtual event, and it was suggested that this tool wouldn’t be made available until later in the year. The fact that it was showing up for some advertisers scant weeks later is a welcome surprise for those in the pilot group. Here’s how it works: These Google elements may use material from advertisers’ landing pages, domains, and existing ads and keywords to produce headlines, descriptions, and other assets. These automatically produced assets can be accepted and rejected at the campaign level. Why it matters: The assets Google generates could improve ad relevance by customizing ad headlines and descriptions to better respond to users’ unique search queries. Creating ads can be a somewhat monotonous process, and laborious as well. Making it easier for advertisers to create ads and variations of existing ads has the potential to be a net benefit for the search giant’s massive advertising business.
Will spam and fake accounts stop Elon Musk’s Twitter takeover? It’s looking increasingly like that’s the case.
Super apps in Asia, such as WeChat, Alipay, and mobile messaging app Line, have dominated ecommerce and online services in the region for years. Now, some Western apps are trying to build their own super apps by creating marketplaces next to their core financial, social, or delivery services. Most of these apps use a combination of monetization methods, including commissions and ad serving.
Diversity, equity, and inclusion is seen as a marketing imperative: Verizon announced the results from its initiative to drive DEI change.