Email is becoming a more critical part of marketers’ playbook: 41% of respondents now view it as “very critical” to their company’s success (far higher than pre-pandemic), with automation and personalization being significant drivers of growth.
Amex’s merchant ties promise a good start for its SMB digital checking account: It could easily amass depositors from among the businesses that rely on its cards—and sweeteners in the account may draw new depositors.
Marcus revamp emphasizes Goldman’s corporate brand: Flipping the current order of the name to Goldman Sachs Marcus in 2022 suggests any tarnish has worn off and that Goldman thinks rebranding will increase trust and business.
When unexpected market trends put more focus on health and wellness, The Vitamin Shoppe placed their customers center stage. Watch Industry Voices: Spotlight on CPG with Nadina Guglielmetti, marketing executive at The Vitamin Shoppe, to hear how precise investments in the customer journey can lead to big payoffs—in awareness, engagement, and credibility.
It’s reportedly on a health tech hiring spree amid data practice controversies—but we think Big Tech’s difficulty in disrupting healthcare and waning consumer trust could hamper its healthcare impact.
Podcasting is majorly boosting Spotify's ad biz: Ad revenues are up 75% year over year as the audio giant's investments in podcasting finally begin to pay off.
The US is the undisputed front-runner within the global podcasting ecosystem, in terms of both content production and listener adoption.
McDonald’s’ success is powered by its digital loyalty program: The chain’s 9.6% same-store sales growth in Q3 was largely driven by the 21 million US consumers who signed up for its new loyalty program.
Insider Intelligence associate analyst Christina Obolenskaya spoke with Ricky Joshi, co-founder and chief strategy officer of Saatva, on providing "accessible luxury" products to customers. Saatva sells high-end mattresses on its ecommerce platform, as well as bedding products, bed frames, and more.
Amazon maintains its commanding lead in the US retail ecommerce space, generating 41.0% of the sales this year.
Its transaction-based revenues fell sharply in Q3 due to a 78% drop in crypto trading, highlighting its oversized reliance on the sector.