Social platforms use holiday shopping season to boost livestream ecommerce: Facebook and Pinterest are hoping the holidays can help increase consumers' adoption of their live shopping features.

Shopify’s cross-border features show it’s shifting away from smaller sellers: The platform rose to popularity in part due to supporting mom-and-pops, but its newest international-focused features show it’s going all in on its biggest clients.

Kids’ digital wallet hawks ‘superpower’ lingo to kids and a safety appeal to parents: If the themed marketing campaign for its Mazoola app helps build a user base, REGO gets a chance to keep the kids in its ecosystem as they grow up.

Australia responds to wave of branch closures: A government task force will look at the impact of banks closing non-urban branches and put forward potential solutions. Policymakers can look to the UK for ideas.

Strong growth in the key metric for the first nine months of 2021 could foreshadow success in the incumbent bank’s other targeted plays and keep it competitive with neobanks.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Adobe’s Elizabeth A. Sexton, senior product manager, privacy, and Amanda Valerga, senior digital marketing strategist, along with Marcela Maryniak, director, digital marketing at Altice USA. They demystified the marketer’s role as a data steward and shared how to deliver on the customer experience promise—with access to less data.