Pandemic-driven game subscription services surge: Gaming and console companies are fighting for their share of gamer dollars, but content is what will keep their subscribers coming.
Join our analysts Paul Verna and Andrew Lipsman as they discuss the top-gaining segments of digital advertising, like connected TV and retail media, and explore whether the future of digital advertising belongs to Silicon Valley giants Meta and Google or their Seattle counterparts Amazon and Microsoft.
E3’s cancellation shows how the pandemic has changed video game marketing: The event has slowly been on the decline as publishers have opted for livestreams.
The “Wendyverse” shows why brands are interested in virtual spaces: The metaverse offers unlimited space to build unique experiences.
Nearly 2 in 5 augmented reality (AR) users in the US will shop with the technology this year, for a total of 35.0 million retail AR users. That base is up 18.8% from last year and will continue to grow at double-digit rates through 2024 as shoppers make use of virtual try-on and product visualization features.
In our 2022 US Apparel Retail Features Benchmark report, we break down the online and in-store features apparel shoppers value the most.
Chinese fast-fashion retailer Shein seeks a $100 billion valuation: That’s more than the combined worth of H&M and Zara, despite Shein selling exclusively online.
Tripadvisor used conversational AI technology for a campaign executed on voice assistants like Alexa and Google Assistant with the goal of maintaining engagement during the pandemic, according to Adam Ochman, global head of marketing at Tripadvisor.
OnePlus is releasing its best flagship, but is it enough to upend the smartphone status quo? Innovative camera and screen features are not enough to overcome spotty 5G connectivity.
Learn about whether stores on wheels is the future, Netflix ending password sharing, whether the tech magic is gone, what the "Netaverse" is, an important fact about America, and more. Tune in to the discussion with our analyst Blake Droesch, director of forecasting Oscar Orozco, and director of reports editing Rahul Chadha.
The Big Tech is reportedly developing a suite of proprietary financial services dubbed Breakout—here’s why it won’t be easy.
Will the future of mobile advertising be attention-based? Kargo thinks so, which is why it’s picked up Parsec’s “politely interruptive” ad format via acquisition.
Disney+ is entering a new phase: Before firming up plans for an ad-supporting tier, the streamer is launching in a number of lower-priority markets.
OakNorth’s 2021 results offer best practices for challengers: The UK neobank attributed a 73% increase in pre-tax profits to its underwriting approach and customer referrals.