It launched the standalone Google Wallet, and a new Chrome feature lets online shoppers convert their cards to virtual cards.
Zara is charging UK customers £1.95 to return online orders: The fee may help preserve Zara’s margins, but it could come at a cost to brand loyalty.
While Instagram giveth, Facebook taketh away. The Meta-owned platforms face diverging futures. Instagram's US user base will increase by 4.0% this year to 128.3 million, while Facebook's will decline by 0.8% to 178.3 million.
Consumers want control over their ad experiences: Google is taking steps toward greater personalization, but new data suggests that personalization experiences don’t always yield better results for advertisers.
From 1,000 songs in your pocket to $3 trillion in theirs: The iconic music player set the computer maker on a course to dominate consumer products that carried over to the iPhone and beyond.
Top pain points for healthcare consumers include difficulty acquiring and paying cost estimates for care, per Experian. We explore how companies are investing in BNPL to meet patients’ needs.
Netflix speeds up its ad rollout, but uncertainty still swirls: An internal note shows Netflix preempting concerns that rushed ads could harm its brand.
Google forges closer ties with publishers as Meta pushes them in a new direction: Search giant to pay European publications for content as Meta pivots to video.
Roblox disappoints, but there’s reason to be bullish: As brands flock to gaming and metaverse-adjacent advertising opportunities, the platform stands to benefit.
This year’s highly anticipated Google I/O developer’s conference kicked off yesterday and all eyes were on the announcement of the new Pixel 6a, Pixel Watch, and Android 13, which were all covered along with updates to various Google Search, Maps, and Translate services.
Whether it’s fluctuating viewership or leveraging data-driven technologies to identify the right time and place for brand awareness, there's power in being flexible. In this Q&A, Mediahub's Carrie Drinkwater, chief investment officer, shares where marketing attention is shifting, what clients are looking for, and where new obstacles are rising.
Gamers want to see creative ads that are seamlessly integrated into gameplay. Some 41% of US gamers ages 18 to 34 would like rewards for devoting time and attention to in-game ads. Meanwhile, 32% believe ads should never interrupt a hardcore gamer’s flow.
Nike’s shift to D2C gives other sportswear brands an opening: Adidas, Reebok, Allbirds, and more are jockeying to take Nike’s place on store shelves.
Despite growing sales, resale platforms struggle to turn a profit: The RealReal and thredUP each reported significant increases in revenues, but the cost of doing business remains high.
Big Tech gets corrected: Tech industry stocks have taken a beating so far in 2022, but given the pandemic’s upheaval, it shouldn’t come as a surprise. Another reincarnation looms.
Faces of the forest: Huawei helps deploy wildlife surveillance tech to help ID pandas’ faces and curb species loss. It could inspire a whole new level of conservation.