Podcasters will be selling more ads to other podcasters: Buzzsprout’s new Ads solution will allow shows to grow their audience by advertising on other programs.
This year, 57% of US video ad spending will go to linear TV, a decline from 62% in 2021 and 71% in 2020. By comparison, ad spend share is increasing for connected TV (CTV) and other digital formats such as social video.
Formula One is the latest target of US streamers: Several platforms are bidding for exclusive US broadcasting rights.
Looks like it isn’t Morbin’ time after all: A flurry of memes about the film “Morbius” did not translate to box office sales.
A bipartisan data crackdown is coming: A new bill restricts use of personal data, but leaves exceptions for anonymized data.
Restaurants turn to fees to boost their bottom line: Consumers are less likely to push back against fees and surcharges than if they see rising menu prices.
Lululemon thrives while others see demand for athletic apparel soften: The category remains strong overall, but retailers including Macy’s and Gap Inc. are stuck with excess inventory.
ew York right-to-repair state of mind: Passed in the New York Senate (49 to 14) and in the Assembly (145 to 1), the right-to-repair bill will compel manufacturers to enable affordable fixes.
Ford to digitize EV sales: Taking EV sales online while maintaining its dealerships could give Ford a unique advantage, but some franchises might be unwilling to make the switch.
Robots’ useful suffering: A breakthrough in artificial skin means robots could soon be able to feel pain. As more businesses adopt robotics, the tech could help protect the assets.
On today's episode, we discuss where we are one year into Apple's AppTrackingTransparency (ATT) update. Who are the biggest winners and losers thus far, is ATT in fact anticompetitive, and how will ATT continue to shape the advertising space? "In Other News," we talk about TikTok adding third party cookies to its pixel and where US display advertising is heading. Tune in to the discussion with our analyst Evelyn Mitchell.
Pinterest acquires The Yes to grow its social commerce business: The platform plans to leverage the company’s AI capabilities to provide personalized shopping experiences.
Walmart takes a strategic, high-tech approach to warehouse expansion: The big-box retailer hopes to speed up fulfillment while avoiding Amazon’s mistakes.
Few startup fintechs from a decade ago were able to withstand the force of incumbent financial institutions. Neobanks that can’t get their act together soon may face the same fate.
It just became easier for brands to use TikTok: The platform’s marketing partner program expansion should facilitate usage and attract ad dollars.
Stripe launched its in-store POS system in Singapore as the wider region sees growing digital payment use and demand for unified commerce.