Find out why global marketers have unique data and analytics challenges and how PepsiCo overcame its own operational challenges by unifying data across its channels and silos to drive measurable business results
Discuss the key areas that your organization can focus on to design and coordinate individualized journeys across all touchpoints
On this episode of Brand Anatomy, where we get exclusive looks inside leading brands, eMarketer Briefing director Jeremy Goldman sits down with Brad Essig, CMO at PDC Brands (which includes Dr Teal's), to discuss how the brand works with celebrities and influencers, the major consumer insight it gleaned that transformed its marketing, the partners it enlists to bring marketing campaigns to life, and the genesis of its new "Soak It In" campaign.
Instagram is testing the ability to rearrange your grid: this new feature could spur incremental usage of the “main” feed, something that has lagged in recent years.
Cannabis banking won’t go up in smoke after US lawmaker retires: Rep. Ed Perlmutter (D-Colorado), a chief sponsor of the SAFE Banking Act, said he’s not running for re-election. But that’s unlikely to end momentum for cannabanking in 2022.
Goldman’s new General Motors card could cement the issuer’s reputation for innovative digital features and serve as an industry blueprint.
Indonesia-based Koinworks might follow the lead of larger global players and pursue a one-stop-shop model to drive revenue growth.
Brex and Novo in the US, along with Qonto in France, have closed on funding rounds that they could use to make broad lending plays that could threaten incumbents.
Cryptocurrencies are looking like a better bet for more and more investors. Last month, 24% of US adults said they would invest in cryptos, up from just 10% in June.
Social video advertising is now capable of driving benefits throughout the funnel. Advertisers expect to prioritize a few key paid social strategies in 2022, including developing more native video ad creative, promoting creator videos as paid ads, investing more in ISR, and supporting efforts around still-emerging shopping livestreams on social platforms.
Spotify’s podcast studio shutdown shows how large platforms changed the landscape: Studio 4 emerged when platforms were betting big on original content, but now famous names and legacy successes are king.
“Sing 2” shows that simultaneous theatrical and streaming releases remain powerful options for film studios: The movie has already made back its budget twice at the box office, but it failed to achieve the success of its 2016 prequel or the new “Spider-Man.”
Join us to learn our outlook for digital advertising, including connected TV, retail media, search, social video, audio, out-of-home, addressable TV, and programmatic