Digital advertising has taken a few hits in the recent past (ahem, the pandemic), but there's still lots of hope and some flat growth that can't be ignored. "In Other News," we discuss Vizio's new ad solution and what exactly service hoppers are. Tune in to the discussion with our analysts Peter Newman and Paul Verna.
Amazon’s IMDb TV rebrands to Freevee as ad-supported video gains fans: The name change will highlight the service’s value and may help it better compete with Hulu.
Retailers need multiple approaches to curb the cost of returns: With online returns costing retailers 21% of their order value on average, retailers need several ways to lower associated fees.
In Latin America, ad buys on ecommerce channels consist of lower-funnel actions like sponsored product ads. Although brands are shifting spending to more upper-funnel formats, such as sponsored display and video, these performance-driven formats will remain the cornerstone of marketers’ retail media strategies in the near term.
In March, just over half of email opens worldwide came from Apple devices using Mail Privacy Protection (MPP), a feature released in September 2021 that prevents email senders from receiving data on Mail app users’ device usage, among other information. About one-third of opens came from webmail, while the remaining slice was split fairly evenly between desktop and mobile.
Retail sales around the world falter as consumers lose confidence: Slowing sales growth in the UK and contractions in China are adding to retailers’ woes.
The boom era of rapid grocery delivery is over: Gopuff and DoorDash are taking a more cautious approach to growth as investors cool off.
The latest wealth-builder—used EVs: Expensive fuel and slow vehicle production have triggered a stampede for used hybrids and EVs, sending prices skyrocketing. Without better batteries, prices will continue to soar.
Most US adults want cheaper VR tech before entering the metaverse. We detail how the price barrier and other problems will impede digital health companies’ metaverse strategies.
Amazon’s IMDb TV rebrands to Freevee as ad-supported video gains fans: Name change will highlight the service’s value and may help it better compete with Hulu.
Meta’s risky move to grow its metaverse: The metaverse was conceived as an escape from mobile apps and PCs, but Meta is now risking it all by pushing the web and mobile version of Horizon Worlds. Why?
Meta has to do more with the metaverse than move beyond VR: Its social game Horizon Worlds is coming to phones and browsers, where Fortnite and Roblox reign supreme.
YouTube’s MLB deal is a reminder of its streaming power: A whirlwind of streaming news has mostly left YouTube out of the picture, but its dominance can’t be ignored.
Fast Retailing’s apolitical stance pays off—for now: The Uniqlo parent reported record profits but struggled in China, which is its largest market.
Under investor pressure, Peloton overhauls its business model: The connected fitness company is slashing equipment costs while betting that loyal subscribers will stomach price increases.