Roku’s potential Starz deal shows how important content is becoming to streaming platforms: The company is looking to acquire a stake in the Lionsgate-owned cable network.
The Elon Musk Circus won’t stop Twitter from launching new features: Twitter Circle is the latest upgrade, but it’s being overshadowed by Musk’s tweets and monetization ideas.
Two years in, Meta’s latest ecommerce effort fails to resonate: Ecommerce could soften the blow to its ad business, but it’s struggling to catch on.
eBay and Etsy expect their ecommerce sales to slow: They’re far from alone in offering a pessimistic near-term outlook for the ecommerce sector.
In 2021, Amazon’s US average revenue per user (ARPU) for its retail media network was nearly 4 times that of Instacart and close to 9 times that of Walmart.
In a world that is—in some parts—quite literally on fire, marketers are meeting consumers' climate concerns with promises of sustainability.
Word of mouth trumps advertising: Intuit’s TurboTax massive deceptive ad settlement reflects a growing lack of trust consumers have in advertising.
TikTok Pulse gives creators more revenue, but keeps money at the top: TikTok is expanding creator tools and ad channels, but some will be left behind.
Just Eat enters an exclusive partnership with Domino’s: That type of deal is one of the few ways that food delivery companies can distinguish themselves from the competition.
Brain-computer interface closer to regulatory approval: The Stentrode will determine if patients can control devices hands-free by translating brain activity into signals for texting, emailing, and other activities.
Wordle gives The New York Times an ad revenue boost: The viral wordplay game has brought in millions of users and their advertising data.
Bipartisan bill strikes at Google’s ad dominance: The bill would ban companies that hit a revenue threshold from operating digital advertising exchanges.
Lockdowns in China and war in Ukraine lead to mixed results for QSRs: Starbucks and Yum Brands struggled outside the US, but McDonald’s and Burger King beat analyst expectations.
Fashion retailers focus on size inclusivity: Levi’s and Old Navy are betting that their expansive approach to sizing and product imagery will win them customers and curb returns.
Cause-driven campaigns can pay dividends: L.L.Bean is encouraging customers to get outside in an attempt to promote mental health.
Big Tech gets old-fashioned: Apple summoning its employees back to the office isn’t going over well. As workers threaten to quit, other tech companies could fill the satisfaction gap.