This year is like no other. Retailers of all sizes will need to react to supply chain woes to get a better handle on their cost of goods and therefore margins.
On today's episode, we discuss what to make of Snapchat's Q2 sales slump, what the No. 1 challenge facing the company is, and how Snapchat+ will fair. "In Other News," we talk about how to best interact with Gen Zers on social media and the significance of TikTok testing games in the app. Tune in to the discussion with our analyst Jasmine Enberg.
As privacy regulations and third-party cookie deprecation change the digital landscape, brands are seeing poor performance from what were once primary growth channels. Now, in a swing back in time, brands are re-evaluating top-of-the-funnel forms of marketing like TV to drive performance. In this video, Marketing Architects' Angela Voss shares how recent progress in automatic content recognition technology, programmatic buying, and more has helped brand marketers see the impact of TV and the benefits of sticking with it.
Amazon lets shoppers get products delivered from nearby stores: The new program offers another benefit to Prime members at the same time it weaves other retailers into the Amazon ecosystem.
The TikTok train continues to gather steam, with growing user numbers, engagement rates, and ad revenues. But UK marketers have a lot to consider when marketing on TikTok—where catching the eye of users is an entirely different proposition than it is on other social platforms.
Road clears for new EVs: Automakers catch a break with federal support and increased EV production. Vietnam’s VinFast could shake-up the industry and put eyes on Southeast Asia’s minerals.
FTC sues to stop another Meta acquisition: Meta is looking to own a popular VR fitness app, but the FTC says this will kill competition in the metaverse. Is Meta’s innovation by acquisition strategy over?
The true cost of cyberattacks: A recent report shows average losses from hospital data breaches hit $10 million. But with more IoT medical devices deployed, attacks could also cost lives.
Big techs shed their health tech layers: We unpack the latest deal by a large company (3M) to spin off its healthcare business and detail the trend.
New Digital.Health database could help health entities sift through health apps: But if it doesn’t vet health apps’ efficacy, too, will it actually help?
The metaverse intellectuals: A Wharton metaverse course for executives might struggle to offer tangible insights on a technology that doesn’t yet exist. But it could shape how the metaverse ultimately materializes.
Anzu’s Integral Ad Science deal is a win: In-game ads remain an untapped market—but measurement has historically been an issue.
CTV spend will see a downturn after Roku’s Q2: Months of macroeconomic pains and murky CTV credibility hurt the sector’s ad spend.
About half of internet users ages 10 to 41 spend money on video games worldwide, and younger users are more likely to cough up.
Lackluster demand causes McDonald’s to pull back on plant-based burgers: But customers remain enthusiastic about meat alternatives in the grocery aisle.
Saks Off Fifth and Rent the Runway turn resale interest into a retail opportunity: Both retailers are betting that consumers’ desire to save money and growing interest in sustainability will boost pre-owned fashion sales.
Here’s a snapshot of the retail licensing market.
Survivors will find new ways to generate revenue while keeping their customer base intact.
The VC firm started as a social network. Now it will direct $20M to fintechs at the angel, pre-seed, and seed stages.