In a world that is—in some parts—quite literally on fire, marketers are meeting consumers' climate concerns with promises of sustainability.
Word of mouth trumps advertising: Intuit’s TurboTax massive deceptive ad settlement reflects a growing lack of trust consumers have in advertising.
TikTok Pulse gives creators more revenue, but keeps money at the top: TikTok is expanding creator tools and ad channels, but some will be left behind.
Just Eat enters an exclusive partnership with Domino’s: That type of deal is one of the few ways that food delivery companies can distinguish themselves from the competition.
Brain-computer interface closer to regulatory approval: The Stentrode will determine if patients can control devices hands-free by translating brain activity into signals for texting, emailing, and other activities.
Wordle gives The New York Times an ad revenue boost: The viral wordplay game has brought in millions of users and their advertising data.
Bipartisan bill strikes at Google’s ad dominance: The bill would ban companies that hit a revenue threshold from operating digital advertising exchanges.
Lockdowns in China and war in Ukraine lead to mixed results for QSRs: Starbucks and Yum Brands struggled outside the US, but McDonald’s and Burger King beat analyst expectations.
Fashion retailers focus on size inclusivity: Levi’s and Old Navy are betting that their expansive approach to sizing and product imagery will win them customers and curb returns.
Cause-driven campaigns can pay dividends: L.L.Bean is encouraging customers to get outside in an attempt to promote mental health.
Big Tech gets old-fashioned: Apple summoning its employees back to the office isn’t going over well. As workers threaten to quit, other tech companies could fill the satisfaction gap.
Two minutes of sustainability: California’s grid meets energy demand solely with renewables, setting a record. It’s a big win for solar and wind, but there’s much more work to do.
The US bank bought fintech Long Game in an effort to “future proof” its core business and appeal to millennials and Gen Zers.
On today's episode, we discuss what to make of Meta's turnaround user growth and slowing ad sales. "In Other News," we talk about the most important thing to pay attention to when it comes to influencers this year and whether Reels is Facebook's future. Tune in to the discussion with our analyst Jasmine Enberg.
Workers at an Amazon warehouse vote against unionization: The news was a major victory for the retailer about a month after a nearby fulfillment center became the first to unionize.