NBCU reports a great Q2: With ad revenues up 32.8% over last year and Peacock sign-ups up to 54 million, NBCU’s on a roll—but poor Olympics ratings have dampened the good news.
As retailers explore new strategies in H2 2021 and beyond, they will need to gain greater understanding of which consumer behaviors have shifted permanently, which will revert to those of pre-pandemic times, and which will settle somewhere in the middle.
On today's episode, we discuss how the Olympics might affect Peacock user growth, streaming services feasting on sports rights deals, how not to annoy your customers, whether consumer spending can hold up, how young people are spending their summers (and how marketers can reach them), the events people want to see added to the Olympics, and more. Tune in to the discussion with eMarketer director of forecasting Oscar Orozco, senior forecasting analyst Peter Vahle, and principal analyst at Insider Intelligence Paul Verna.
iCapital Network reached a $4B for broadening access to an asset class traditionally held by institutional investors—a key service for wealth managers to meet HNWI demand.
Amazon’s Q2 earnings are tomorrow: Due in part to the coronavirus pandemic, we expect Amazon’s retail sales to best last year’s.
Google exceeds expectations: Based on Tuesday's earnings, we anticipate another upward revision of Google’s ad revenues in our US digital ad spending report, out this fall.
Shopping on Twitter—again: Twitter’s new “Shop Module” feature is its latest attempt to get people to buy on the platform, but competition in social commerce is already stiff.
Visa reported a 34% YoY rise in payments volume in its fiscal Q3—and its recent moves in the BNPL, cryptocurrency, and cross-border payments spaces can help it maintain its trajectory and build market share.
Citizens marches onward with push for scale: The US regional bank seeks to bulk up in the New York City and Philadelphia metros through a $3.5 billion tie-up with Investors Bancorp. But its mobile offering needs to improve to retain the customers it’s gaining.
Get them while they’re young (and maybe you’ll get them for life): The children’s finance app Spriggy plans more products after raising AUD $35 million. Current offerings range from letting parents give their kids pocket money to helping them invest. In time, app and kids could grow up together.
By giving its users access to cross-border fund transfers for more than 100 countries, the Brazil-based neobanking juggernaut can promote its brand well beyond its existing markets.
In 2020, US B2Bs overhauled their marketing and advertising as the coronavirus pandemic eliminated in-person channels. Digital ad spending, never a central part of B2B go-to market strategies, surged.
Three of the four largest ecommerce companies in the world are based in China—Alibaba, JD.com, and Pinduoduo (PDD)—and they are all still delivering impressive annual sales increases.