Insider Intelligence spoke with Sanyu Dillon, executive vice president and CMO at Penguin Random House US, about brands building cultural fluency, entering the metaverse, and building digital communities with younger audiences.
Quantum readiness begins: A survey of UK executives indicates that companies are gearing up for forthcoming quantum disruption. But a dearth of quantum-skilled labor means everyone is already behind schedule.
On today's episode, we discuss what a "brand purpose" even is, the research on whether it is directly linked to sales, the right way to engage the values-driven consumer, and some of the best-in-class examples. "In Other News," we talk about pride marketing and how to go beyond the "rainbow campaign." Tune in to the discussion with our analyst Dave Frankland.
It wants to know what obstacles the public faces when seeking customer service help at big banks. Here’s why banks of all sizes should focus on the customer experience.
A new law could ease supply chain pressures on retailers: The Ocean Shipping Reform Act will prevent price gouging and other anti-competitive practices.
Warner Bros. Discovery cuts costs and preps for advertising cool-off: The media giant is slashing 1,000 jobs from its global ad sales team.
Virality pays off, but you can’t force it: That’s the lesson in Cirkul’s TikTok fame, which has resulted in a $1 billion valuation.
Netflix believes in coopetition: It’s turning to competitors Roku and Comcast to help facilitate its ad-supported tier.
How will inflation affect summer travel? The industry is hoping for business to rebound, but inflation could derail those plans.
The solution can let PayPal tap higher-dollar-value purchases and brings its program in line with BNPL competitors.
In 2022, 79.0 million US consumers will use a buy now, pay later (BNPL) service.
As pandemic-fueled ecommerce growth slows, Amazon shifts focus: The retailer plans to launch online marketplaces in five countries while pulling back on parts of its US retail business.