During a recent Insider Intelligence webinar about strategies for commerce success on TikTok, three questions rose to the top. Here, principal analysts Jasmine Enberg and Debbie Williamson weigh in on them.
TikTok is the social commerce platform of the moment, as brands and marketers look to cash in on the #TikTokMadeMeBuyIt phenomenon. While TikTok may not have as large a shopper base as Facebook or Instagram, its shoppers are highly active and engaged.
Shoppers don’t distinguish between retailers’ online and offline presence: That’s why retailers’ inability to offer a seamless hybrid experience is a missed opportunity and source of frustration.
Coronavirus lockdowns in China have global repercussions: The ripple effect of Chinese factory shutdowns will be felt far and wide while businesses are forced to adjust expectations.
Big Tech takes the phish bait: Apple’s and Meta’s cybersecurity fumbles illustrate how easy it is to fall for phishing scams, even for techies. Attack detection investment should take priority.
Robert Franklin, senior vice president of ecommerce at Peloton Interactive, leads the product and technology teams to improve the shopping experience for the company’s bikes, treadmills, accessories, subscriptions, and more.
In-game advertising is ascendant: On the heels of announcing an NBCUniversal partnership, Anzu has raised another $20 million to improve its platform.
High prices are taking their toll on people’s desire to shop: Consumer spending in the US increased slightly in February, but consumer sentiment remains depressed.
Fast fashion’s days could be numbered: The EU’s proposed strategy for sustainable and circular textiles aims to hold a notoriously under-regulated industry accountable.
Windows 11 adoption stagnates as Windows 10 usage grows: Microsoft will need to extend support for Windows 10 beyond 2025 or find more compelling reasons for users to upgrade.
Big Tech takes the phish bait: Apple’s and Meta’s cybersecurity fumbles illustrate how easy it is to fall for phishing scams, even for techies. Attack detection investment should take priority.
Companies tempted to ride the blockchain wave may want to avoid dipping their toes into nonfungible tokens (NFTs) just yet. Among adults in Great Britain who’d heard of NFTs, 43% said they’d feel less favorable toward a company if it started offering them, and 32% said their opinion wouldn’t change either way. Only 3% would view a company more favorably if it offered the digital tokens.
Despite their extensive climate commitments, banks invested $742B in fossil fuel companies during 2021.
N26 barred from adding customers in Italy: The Bank of Italy’s decision follows an anti-money laundering (AML) review. The Germany-based neobank faced similar troubles in its home market.
Fiserv strikes open banking collab with Finicity: The deal will let financial institutions (FIs) offer data-sharing to consumers, helping smaller players better compete with fintechs.
On today's episode, we discuss measurement in connected TV (CTV) advertising. "In Other News," we talk about the most interesting part of US programmatic video advertising in 2022 and whether or not it's time to hit play on movie theater ad buys. Tune in to the discussion with senior platform experience manager at MNTN Imani Clark and our analyst Ross Benes.
Connecting to the mobile bank-to-bank system lets Slice increase payment options and capture a larger share of volume.