Curated by eMarketer, this special collection of interviews will help you understand how CMOs tackle challenges, disrupt an industry, embrace digital transformation, and make the CMO role their own based on their industry and organization’s needs.
Robots run squeaky-clean indoor farms: Iron Ox is part of a movement toward a more secure, sustainable food supply. But is really clean food too much of a good thing?
After less than a year, Just Eat might sell Grubhub: The news is the latest sign that the oversaturated food delivery industry is struggling.
The metaverse promises to be transformative for the digital marketing landscape—at least, as soon as tech platforms figure out how it will actually work.
Despite the stagnation of the traditional TV market, US TV screen advertising will grow by over $14 billion in the next four years. Viewing patterns are shifting toward digital as more Americans continue to cut the cord and move to connected TVs and streaming services.
Big Tech faces big labor challenge: A labor reckoning is at hand as tech workers accelerate unionization efforts, demanding accountability, representation, and corporate transparency from an industry that’s largely avoided unions.
Planes, trains, and automobiles need connectivity too: SpaceX wants Starlink to connect the transportation sector. But satellite connectivity could create more vulnerabilities for the already-fragile supply chain.
On this episode of Brand Anatomy, where we get exclusive looks inside leading brands, Briefings director Jeremy Goldman sits down with Dorothy Dowling, CMO of Best Western, to discuss the changing needs of today’s travelers given rising inflation and pent-up post-pandemic demand, and the importance of loyalty programs to better serve customers.
The issuer’s Q1 growth sets it up for a strong year as it leans into drivers like digital purchasing and health and wellness products.
WhatsApp looks to take group messaging to a new level: Communities feature allows separate groups to unite with encrypted communications.
Tesla buyers paying more for less: Teslas are increasingly more expensive and now charging cables aren’t even included with new cars. Unpopular changes may lead to buyers considering competitors.