Intuit’s TurboTax ads offering ‘free’ filing draw complaint: FTC seeks halt to advertising that it contends is misleading.
Streaming services gained Oscar wins and brand awareness during commercial breaks: Disney’s own properties also propped up ad sales during the Academy Awards.
As the ad industry grapples with privacy changes, much is at stake: US programmatic display advertising will top $123 billion this year and approach $142 billion in 2023.
Netflix has 1.6 billion reasons to crack down on password sharing: While the exact number of sharers are hard to pin down, there’s a huge gray market the streaming giant could go after.
Retailers’ mobile presence has never been more important: That’s because 68% of US consumers are shopping more often on mobile phones than they were two years ago.
Around the world, Facebook is the most popular social app for livestream purchases. Among internet users who had bought a product via a social media livestream, 57.8% did so on the blue app. Meanwhile, 45.8% have made a livestream purchase on Instagram, and just 15.8% have on TikTok.
NFTs are taking off around the world: Their rising popularity is driven in part by cryptocurrency usage and metaverse penetration—but traction in China faces additional hurdles.
As consumer behavior continues to shift in the pandemic, Amazon grows across categories: Personal care, health, and beauty as well as food and beverage are projected to grow fastest this year for the ecommerce giant.
Bee loss is a buzzkill. Robotics can help: Startup Beewise has a robotic beehive that could fend off the bee apocalypse, but the problem requires addressing the root cause.
Hims & Hers, Carbon Health team up to take on retail and virtual care: The pair is building an ecosystem of virtual care, retail, and in-person healthcare products—we detail what the partnership means for both entities.
The number of digital video viewers in the UK continues to grow. This year, almost three-quarters (74.9%) of the population, totaling 50.6 million, will watch digital video.
Broadband funding is key focus of Biden budget: States will have funding sources even Congress challenges the proposal, but broadband infrastructure will likely continue to receive bipartisan support.
Let the AI war games not begin: Rising geopolitical tension threatens to disrupt robust US-China AI collaboration, potentially veering the world toward destructive versus constructive uses of the technology.