Chip factories could see delays: Now it’s the tools used to build chip fabs that are facing shortages. As new factories are delayed, the chip shortage will continue into 2024, resulting in scarcity and price hikes.

EVs, DIY-style: Soaring gas prices have classic car lovers flocking to conversion specialists for an electric makeover. The trend could help decarbonize the global transportation sector much faster.

Snapchat sees augmented reality as the key to social commerce success: The social media platform’s new AR creation suite enables businesses and shoppers to utilize the tech on and off the app.

Land grab represents the power of virtual brands: Bored Ape Yacht Club’s creator, Yuga Labs, has arguably become the hottest brand in the NFT space.

Apple’s shift away from tech doesn’t come at the expense of its brand: Once known for its sleek hardware, Apple is now focusing on media.

TikTok’s becoming more sophisticated: By allowing advertisers to add first-party cookies to its pixel, the platform is courting performance marketing dollars.

Google targets sensitive advertising categories: The search and display giant is allowing consumers to see fewer ads on certain topics, but who decides what’s sensitive and what isn’t?

NBCU is searching for new standards in video advertising: The network is challenging competitors and bringing new solutions across the fragmented industry.