Hyundai’s NFT project is at odds with sustainability goals: The automaker is diving into NFTs as the craze is dying down.
Immersive technologies are reimagining what’s possible in the B2B space. Watch Industry Voices: CMOs Look Ahead with Milena Oliveira, senior vice president and CMO, to hear how 3M’s Transportation and Electronics Business Group (TEBG) leverages mixed reality alongside industry expertise to support an integrated customer experience.
Foot traffic is soaring at Aldi and Lidl stores: The discount grocers are attracting consumers who are trading down in reaction to soaring food prices.
Simpler rooftop solar solution: New solar shingle technologies are making rooftop solar easier for property owners. But supply chain challenges mean many roofs will stay low tech.
On today's episode, we discuss how public service broadcasters can compete with the global streaming behemoths, how ad-free digital video options are disrupting things for marketers, and what the connected TV advertising landscape looks like. Join our analyst Bill Fisher as he hosts analysts Karin von Abrams and Paul Briggs.
Scandal and branding issues are catching up with Harry Potter: The latest film is struggling domestically, and international box offices might not save it.
It’s not just immersive games that are attracting ad opportunities: Microsoft’s free-to-play games could reportedly receive in-game ads sometime in Q3.
Among executives worldwide, 72% believe the metaverse will have at least some positive impact on their organization. Some 13% expect this mixed-reality realm to redefine their industry, while 28% think it will enable new business practices and help them reach new customers. Another 28% anticipate the metaverse will have minimal or no positive effect on their company.
Streaming viewers care more about cost and exclusivity: A survey from Fandom shows consumers are more cost-conscious but don’t want to miss out on new content.
May’s TV upfronts will be a testing ground for fractured measurement: New measurement solutions are focusing on multimedia and data privacy.
4/20 has gone mainstream: Increasingly, brands are seeing that tying into the marijuana-themed holiday has more benefits than drawbacks.
Labor-organizing momentum grows among retail workers: Many merchants struggle to find the right tone and messaging to respond to the movement.
Lands’ End turns to retail partnerships to expand its audience: The brand is relying on tie-ups with QVC and Kohl’s to attract new customers across multiple channels.
Crocs sees an opportunity to hit $5 billion in annual sales by 2026: The shoe brand, known for its comfort-enhancing clogs, is banking on a Hey Dude acquisition and new styles to help hit its target.
Prada posted a strong start to the year: In the latest sign that the luxury market remains strong, Prada has exceeded expectations despite challenges in China and Russia.
Can Twitter fend off Elon Musk’s takeover bid? The future of Twitter’s board, shareholders, and employees hangs in the balance as the standoff escalates and the social media company opens to acquisition.
Plant a (monster) tree for Earth Day? Living Carbon’s engineered trees are being promised as a way to boost carbon sequestration. But can we see the forest through the supertrees?