Amazon’s Amp looks to differentiate itself in the crowded live audio field: Mobile app lets users play DJ and leverage retail giant’s mighty song catalog.
YouTube’s podcasting “grants” show the power of video: The platform is offering up to six figures to help podcasters launch video versions of their shows.
The murky legal status of video game ‘loot boxes’ could impact brands: The publisher of an NBA video game is being sued for a feature often compared with gambling for minors.
Sweetgreen finds digital sales deliver big: With two-thirds of those sales coming through its website and app, the chain can collect data on consumer preferences and behavior.
Fashion resale platforms focus on expansion first, profits later: The RealReal, thredUP, and Poshmark all saw strong sales in 2021, but must now cope with slow shopper growth and high infrastructure costs.
On this episode of Brand Anatomy, where we get exclusive looks inside leading brands, Briefing director Jeremy Goldman sits down with Mike Janover, vice president of global digital and direct marketing at Gap Inc., to discuss how the clothing and accessories retailer is tackling personalization at scale, the nuances between the brand's marketing channels, and the top technologies it's implementing.
Google looks to cybersecurity acquisition to make its cloud more attractive to enterprise: It’s working to acquire Mandiant, the company that exposed the SolarWinds hack in 2020, for $5.3 billion.
Ukraine’s internet access suffering outages from Russian bombardment: Internet companies scramble to restore services but have to limit bandwidth. Skylink’s internet is helping fill gaps but could also be targeted.
Early adopters of UK open banking changes see most benefit: Regulatory changes designed to benefit consumers are on track to take effect this year. Firms that are slow to adapt risk losing out to nimbler competitors.
Apple, carriers looking at massive 5G adoption from iPhone SE 3: The most affordable iPhone could come this month and bring over a number of holdouts seeking to upgrade, increasing market share.
Bed Bath & Beyond faces pressure from activist investors to reinvent itself: The retailer’s struggle to adjust to an ecommerce-centric retail landscape opens the door for a potential sale.
Senior Democrat Ron Wyden warned excessively stringent regulation could stifle innovation.
Major brands weigh the benefits of staying in the Russian market: Airbnb wins the brand reputation game, while Uniqlo and Shell may have misjudged the situation.
Fed signals that banks can get bigger—but not by too much: The central bank approved M&T Bank’s combination with People’s United Bank, noting that the enlarged company won’t be big enough to limit competition.
New data collection strategies emerge from Apple’s privacy update: Advertisers and publishers are turning to ecommerce, direct mail, and other means to enhance their first-party information, our recent report finds.
Sberbank and others are looking to China’s state-backed UnionPay to combat Visa and Mastercard’s exit from Russia.