Upfront spending is flowing toward streaming services. Upfront CTV ad spending will grow by 34.6% to $6.41 billion this year. For context, that’s about how much we had predicted in our inaugural forecast would be spent on total CTV advertising in 2019.
Warner Bros. Discovery could use its size to boost ad costs: Media powerhouse seeking higher prices for its content in initial upfront talks.
Nielsen tries to modernize with new tools: The measurement giant is focusing on “bingeable” shows to inform licensing and production decisions.
ITV and Twitter try to capitalize on social media fandoms: Social media has long been a hub for fans, and networks are starting to tap in.
Big Tech has a role to play in abortion legislation: Tech firms have taken pro-choice stances, but state laws could complicate their position.
On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss brand revitalization and how retailers reinvent themselves to stay relevant. Then for "Pop-Up Rankings," we rank the top four brands that have succeeded at becoming cool again. Join our analyst Sara Lebow as she hosts analysts Suzy Davidkhanian and Andrew Lipsman.
The duo introduced the Fundbox Flex debit card for small small businesses and plan to add BNPL and instant disbursement through Visa Direct.
The global economy is under severe pressure. Join our analyst Bill Fisher as he hosts analysts Man-Chung Cheung and Karin von Abrams to discuss some regional headwinds, including supply chain issues, war, and cost-of-living crises.
Shrinking savings could inhibit US consumer spending: As consumer confidence reaches a decade low, many shoppers are finding it difficult to absorb higher gas and food costs.
More than three-quarters of consumers in the country are ditching physical wallets for mobile payments.
Amazon has a worker safety problem: Nearly 1 in 5 Amazon delivery drivers was injured in 2021, per an SOC study.
Email marketing leads to more effective campaigns: While uncertainty plagues digital advertising, email remains a steadfast tool for marketers.
Nielsen avoided the death knell during upfronts: Competitors are emerging, but the measurement company still has time to prove its new alternatives can compete.