Two-thirds of Americans say social values influence their shopping choices: Retailers can garner loyalty by demonstrating their commitment to key issues that consumers care about.
Apple’s 2021 privacy updates have advertisers approaching iOS with caution and accelerating their investment in Android. Last May, soon after the changes rolled out, US Meta ad spending rose at about the same pace on both types of devices. By the end of December, growth on iOS had slowed to 3% year over year, while Android’s soared to 101%.
Third-party identifiers, upon which programmatic digital display was built, have been under fire for years. Regulatory scrutiny has heightened and consumer sentiment around privacy has grown in favor of increased transparency into, and control over, where and how companies use personal data.
It should come as little surprise that Amazon was the top US shopping app in 2021, downloaded 40.0 million times that year. More remarkable is Shein’s leap to the No. 2 spot, up from seventh place in 2020. The Chinese fashion giant had 32.0 million US downloads under its belt in 2021, 68% more than the year prior.
According to a PayPal-commissioned poll by Maru Group in July 2021, almost three-quarters (72%) of adults in Canada said they like being able to order groceries online,
DoorDash keeps finding new growth opportunities: The delivery company rolled out a new express grocery delivery service aimed at shoppers who need a few items right away.
CPG sales growth slowed in 2021 amid supply chain woes: If shoppers can’t find what they’re looking for, they’re willing to switch to another brand.
Digital health platforms could capture more consumers with stronger social media strategies: VillageMD bought digital patient engagement platform HealthyInteractions—and while it’ll benefit Walgreens’ healthcare push, consumers don’t always know there are digital options like VillageMD’s available.
Providers invest in personalized, prescribed meal-kits at your doorstep—but they’re not cheap: Season Health, Geisinger, CommonSpirit Health, and Cricket Health bring customized, healthcare-informed meal plans to their patients. But its self-pay model would exclude many.
For ViacomCBS, becoming a streaming titan is the top goal: The media giant is rebranding as Paramount, touting its streaming products’ growth.
Roblox feels the metaverse pressure: Investors weren’t happy despite the company’s 83% revenue growth and 33% user growth—but marketers should be! Regardless of its metaverse goals, it’s still a valuable platform for video game campaigns.
Chamber aligns with Big Tech: The largest US lobbying group is going against the FTC as Big Tech’s new enforcer. Its involvement could make it harder for the government to enforce antitrust laws.
France is expanding its nuclear power arsenal: The country’s move to add more reactors will help with energy issues in the long run, but short-term solutions are lacking.
Louis Vuitton’s price increases could give a boost to the luxury resale market: The luxury brand cited rising production costs and inflation as some of the reasons for the hike, despite parent company LVMH’s record 2021 sales.
US jewelry sales grew 27.5% in 2021 to reach $47.1 billion, making up 8.8% of the apparels and accessories category.
Cloud consolidation continues with Akamai’s $900M acquisition of Linode: Can compressing cloud behemoths become unmanageable?