Netflix is practically synonymous with video streaming in the US, with 76% of US teens and adults surveyed using the platform. Amazon Prime Video is the next most popular service, used by 64%, while Hulu, Disney+, and HBO Max round out the top five.
Is it time to rethink the gig worker-based business model?: Amazon alters jobs for grocery-picking gig workers to help meet growing demand for online orders.
UK generations exhibit differing digital behaviors: Report finds heartier use of technologies among younger age groups, but older cohorts represent the most attractive revenue stream for brands.
EVs could become a lifeline in emergencies: EVs doubling as home backup power could alleviate their strain on electric grids and entice customers, but only if EV prices don’t skyrocket.
A stuck pig has feelings only AI understands: AI is being deployed to decipher animal sounds, potentially improving humane treatment in what could be the pet industry’s next lucrative frontier.
Amazon’s Amp looks to differentiate itself in the crowded live audio field: Mobile app lets users play DJ and leverage retail giant’s mighty song catalog.
YouTube’s podcasting “grants” show the power of video: The platform is offering up to six figures to help podcasters launch video versions of their shows.
The murky legal status of video game ‘loot boxes’ could impact brands: The publisher of an NBA video game is being sued for a feature often compared with gambling for minors.
Sweetgreen finds digital sales deliver big: With two-thirds of those sales coming through its website and app, the chain can collect data on consumer preferences and behavior.
Fashion resale platforms focus on expansion first, profits later: The RealReal, thredUP, and Poshmark all saw strong sales in 2021, but must now cope with slow shopper growth and high infrastructure costs.
On this episode of Brand Anatomy, where we get exclusive looks inside leading brands, Briefing director Jeremy Goldman sits down with Mike Janover, vice president of global digital and direct marketing at Gap Inc., to discuss how the clothing and accessories retailer is tackling personalization at scale, the nuances between the brand's marketing channels, and the top technologies it's implementing.
Google looks to cybersecurity acquisition to make its cloud more attractive to enterprise: It’s working to acquire Mandiant, the company that exposed the SolarWinds hack in 2020, for $5.3 billion.
Ukraine’s internet access suffering outages from Russian bombardment: Internet companies scramble to restore services but have to limit bandwidth. Skylink’s internet is helping fill gaps but could also be targeted.
Early adopters of UK open banking changes see most benefit: Regulatory changes designed to benefit consumers are on track to take effect this year. Firms that are slow to adapt risk losing out to nimbler competitors.
Apple, carriers looking at massive 5G adoption from iPhone SE 3: The most affordable iPhone could come this month and bring over a number of holdouts seeking to upgrade, increasing market share.