Corporate activism is increasing as consumers grow to expect it: More brands are taking meaningful action, like pulling their ad spend, over misaligned values.
Small influencers poised to gain more brand followers: As social commerce capabilities expand and new tools power the creator economy, the demand for micro-influencers will take off.
Revisiting what we saw in the crystal ball: We made five predictions last year about what would happen in fintech. Today, we look at three we got right.
On the second episode of this brand new Behind the Numbers show, Reimagining Retail, co-hosts and eMarketer principal analysts at Insider Intelligence Suzy Davidkhanian and Andrew Lipsman discuss the importance of brand loyalty in retail and share a ranking of their top three competitive retailer battles for 2022.
JPMorgan kept its eye on technology and the crypto trend—no matter what Jamie thought personally: The banking giant’s 2021 featured a UK digital-only launch, fintech acquisitions, crypto offerings for retail clients, and advocating for staff in branches to become licensed advisors.
In 2022, Samsung is expected to ship 276 million smartphones worldwide, maintaining its lead over Apple, with 243 million.
Health and beauty items are the most-purchased products via smart speaker, with 8.9 million US internet users ordering these products on their smart speakers between August 2019 and August 2021.
Our outlook on the consumerization of healthcare in 2022: The pandemic accelerated digital health adoption and the transformation of the US health system. Now, digital health vendors must prove their tools aren’t just convenient—but that they’re as high-quality as traditional, in-person methods.
Nearly 100% of large hospitals in the US reported a nursing shortage a month before the omicron variant arrived.
The metaverse will be put to the test in 2022: Some firms may find their metaverse dreams held back by wearable technology, while others attempt to woo brands to their spaces.
Among US gamers, PlayStation Now and Xbox Game Pass are the most popular video game subscription services, used by 21% and 18% of those ages 18 and older, respectively.
Marketers rate TikTok less trustworthy, more innovative than Facebook: Despite amassing over 1 billion users, TikTok still struggles to attract marketing dollars.
On today’s episode, we go around the world to look at what our analysts will be paying close attention to heading into 2022. Tune in to the discussion as eMarketer principal analyst Bill Fisher hosts senior researcher Man-Chung Cheung, senior analyst Matteo Ceurvels, and principal analysts at Insider Intelligence Karin von Abrams and Paul Briggs.
What 2021’s biggest fintech funding rounds say about the industry: The money hose isn’t going anywhere in 2022—this year’s most lucrative raises can tell us where the industry’s headed next.
Cryptocurrency needs to fix its public relations problem: Visa’s study of the five types of crypto-aware consumers suggests negative impressions of cryptocurrency could be the default before they become more informed.