Over 70% of decision-makers said that events will include more robust digital components in the future, according to Forrester Consulting. Mike Dietrich, vice president of product marketing at Cvent, discusses with eMarketer editorial director at Insider Intelligence Rimma Kats, the key findings from the survey, and how organizations can prepare and invest in event marketing today.
Amazon announces “Black Friday-worthy” deals are starting earlier than ever: Following Prime Day 2020's success as a preamble to the holiday season, Amazon is rolling out discounts early—and competitors are following suit.
The Reflect card rewards on-time payments with extended 0% APR in a bid to pull consumers away from solutions like BNPL.
Monzo ditches US licensing bid—and that’s OK: The UK-based neobank can divert the much-needed savings toward shoring itself up. Other high-profile players are running US neobanks without a license.
Cash-back credit cards could make themselves more appealing to prospective customers with a few key features.
As consumers have gotten more comfortable using debit cards online, US digital debit card spending has outpaced that of credit cards. Transaction value will fall in 2021, but we expect growth to return in 2022.
EV market share in Europe has surpassed diesel for the first time, marking a pivotal moment in the region’s mainstream adoption of the technology.
On today's episode, we discuss how the travel industry is recovering and how the typical traveler has changed. We then talk about the state of the NFL's ratings, how much alternate telecasts can help, and the promise of sports betting. Tune in to the discussion with eMarketer associate forecasting analyst Zach Goldner and director of forecasting at Insider Intelligence Oscar Orozco.
Apple rakes in billions from games despite not making them: Despite record profits from games, the company is facing threats to its dominance on a number of fronts.
Ozy Media isn't shutting down, but its future is still uncertain: Co-founder and CEO Carlos Watson says the publisher is still alive, but a soiled reputation could make staffing a challenge.