Social media platforms are racing to attract creators with monetization tools to drive a social commerce wave: Instagram’s new creator subscriptions are a way for the platform to offer money to creators outside of brand deals.
Citigroup’s flagship branch overhaul focuses on in-person service and meetings: With this renovation, it joins its big US peers in pivoting branches away from routine services and toward more complex, individualized ones—in line with consumer preferences.
A new Accenture study says incumbent banks that co-opt digital-only players’ business models could bring in over half a trillion dollars in revenue. But legacy technologies are still in the way.
U.S. Bank’s payments-request tool continues its digital drive for businesses: An added feature for its commercial customers is designed to make their collections easier.
For the first time, in 2021, Instagram will pull in more US ad revenues ($26.46 billion) than the core Facebook platform, its ad marketplace, and Messenger combined ($23.84 billion).
Niantic is licensing out the AR tech that helped make Pokémon Go a breakout success: It announced a development kit called Lightship, opening the door for brands to create their own mobile AR experiences.
Connected TV (CTV) ad spend will reach $14.44 billion this year, up 59.9% from 2020.
Fidelity led the round, underscoring the US appetite to extend capital to the fast-growing fintech ecosystem.
On today's episode, we discuss the most impressive part of Google's Q3 earnings, YouTube's mini milestones, and how Apple's iOS changes are affecting the search giant. We then talk about the significance of Nielsen's rebrand and what the average Netflix user looks like. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Paul Verna.
European advertisers may face the brunt of the GDPR soon: With the IAB Europe's consent framework likely to be found in breach of the privacy regulations, marketers will need to scramble for alternatives.
WhatsApp chases Discord's success with Communities feature: The platform's upcoming tools could help create intimate, niche communities—a formula for high engagement and brand interest.