Social media platforms are racing to attract creators with monetization tools to drive a social commerce wave: Instagram’s new creator subscriptions are a way for the platform to offer money to creators outside of brand deals.

Citigroup’s flagship branch overhaul focuses on in-person service and meetings: With this renovation, it joins its big US peers in pivoting branches away from routine services and toward more complex, individualized ones—in line with consumer preferences.

A new Accenture study says incumbent banks that co-opt digital-only players’ business models could bring in over half a trillion dollars in revenue. But legacy technologies are still in the way.

On today's episode, we discuss the most impressive part of Google's Q3 earnings, YouTube's mini milestones, and how Apple's iOS changes are affecting the search giant. We then talk about the significance of Nielsen's rebrand and what the average Netflix user looks like. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Paul Verna.

European advertisers may face the brunt of the GDPR soon: With the IAB Europe's consent framework likely to be found in breach of the privacy regulations, marketers will need to scramble for alternatives.

WhatsApp chases Discord's success with Communities feature: The platform's upcoming tools could help create intimate, niche communities—a formula for high engagement and brand interest.